Uncommon Marketing Techniques: Thousands of Tips, Trick and Techniques in Low Cost Marketing Methods (Paperback)

by Jeffrey W. Dobkin (Author)

Editorial Reviews

Product Description
With humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right market, create good marketing plans, write effective direct mail packages, and much more.

Language Notes
Text: English

Product Details

• Paperback: 266 pages
• Publisher: Danielle Adams Publishing Co. (April 15, 2003)
• Language: English
• ISBN-10: 0964287935
• ISBN-13: 978-0964287938
• Product Dimensions: 8.5 x 5.6 x 0.7 inches
• Shipping Weight: 12.8 ounces
• Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #788,358 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars Great, practical book concentrates on direct marketing, August 15, 1999

By	John C. Dunbar (Sugar Land, TX United States) - See all my reviews (REAL NAME)

This is a concentrated book on direct marketing for businesses -- particularly the use of multi-sequence letter campaigns and PR releases. It is very appropriate for start ups -- as the costs of his techniques are relatively low.

The author is a practical businessman. And he's got great testimonials from readers. The one from E. Joseph Cossman follows: "Today I have over one-thousand business books in my library and if I had to get rid of every one, the only one I would save would be Jeffrey's book, "UNcommon Marketing Techniques."

Again, it's a practical book with low cost techniques for the budding entrepreneur. They also can be used by any business. I particularly liked his coverage of multi-step marketing and his coverage of what to do first on writing any sales letter or ad (hint: something powerful about objectives).

I also have his other book "How to Market a Product for under $500" and recommend it without hesitation. The author appears to be a low-cost, high results guy.

John D.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Easy Reading, Great Marketing Ideas, November 12, 2001

By	"abcgiftsandbasketscom" (New Market, VA United States) - See all my reviews

I just finished reading this book, and I wholehartedly recomend it.

Step by step instructions on how to write your Press Release to be chosen by editors, information on where to send your Press Releases, a series of letters you can use to introduce your business to prospective clients, and more.

Worth every penny. (...)

1 of 1 people found the following review helpful:

5.0 out of 5 stars Another Hit For A Talented Author And Marketer, July 9, 2005

By	Raymond A. Mardo "raymardo" (USA) - See all my reviews (REAL NAME)

Jeffrey Dobkin is an expert on marketing. That's not an opinion; it's a fact. Experts do; Dobkin does. Experts are recognized in trade publications; Dobkin is written up frequently.

The articles that this man has written for publications throughout the years could probably fill a small home. Suffice it to say that there are quite a few angry forests out there that have seen many a fallen tree be used to make the paper used to print the brilliance of Jeffrey Dobkin's marketing techniques.

This book is small but concise; easy to read but informative; inexpensive but preciously valuable.

I would have to go on to long to tell you all of the good that you will find in here, so instead I'll just tell you two things that you won't find in here: no cooking recipes and no tips on how to change your oil. Aside from those two things, Mr. Dobkin gives you everything you need to know to market your product or services effectively.

I couldn't reccomend this book higher.