Gaining More Planned Gifts (How-To, Book 3) (Paperback)

by G. Roger Schoenhals (Author) "What are the hot planned giving marketing tools of the '90s?..." (more)
Key Phrases: rapid response letter, planned giving officer, gift planners, Planned Giving Today, Wills Week, Marketing Exchange (more...)

Editorial Reviews

Book Description
Gaining More Planned Gifts is chock-full of marketing ideas, including the use of focus groups, target marketing, visitation techniques, seminar planning, donor cultivation and solicitation. This book overflows with practical ideas from gift planners who practice what they preach . . . and succeed. What’s more, they are willing to share their "secrets" with you. Read it and reap the benefits!

Whether you are a veteran gift planner or a newcomer to the field, Gaining More Planned Gifts will serve you well. Use it for personal development, staff training, board awareness and committee enrichment.

From the Publisher
Gaining More Planned Gifts is published by Planned Giving Today®, and combines the expertise of more than 25 planned giving professionals. G. Roger Schoenhals is the publisher and editor.

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Product Details

• Paperback: 59 pages
• Publisher: Planned Giving Today (October 1, 1997)
• Language: English
• ISBN-10: 0964551764
• ISBN-13: 978-0964551763
• Product Dimensions: 10.8 x 8.3 x 0.3 inches
• Shipping Weight: 4 ounces (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #2,696,000 in Books (See Bestsellers in Books)
  
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