"Portlander Susan E. Frost brings more than 15 years experience in marketing for design and architecture firms to this nicely packaged small press effort. With short, easy-to-read chapters, the book gives a good overview of why marketing is important, how to put together a marketing plan, and tips for conducting research and public relations strategies. Its workbook format provides questions at the end of each chapter for further rumination.
"This completely revised second edition, while targeted specifically for architecture, engineering and contracting firms, is useful for anyone who needs to know more about marketing. New chapters on the Internet and Web sites give brief but broadly useful looks at that growing area of marketing." -- Oregon Business Magazine, April 1996
"This expert provides checklists, strategies, research guidelines, forms, marketing plans and guidelines on Internet marketing plans. Here is a different kind of approach and well worth your time." -- American Consulting Engineers Council, May 1996
"Updated for today's competitive global marketplace. By reading and applying the concepts in this book, you can create a blueprint for your firm. Helpful information on Internet marketing." -- American Institute of Architects, May 1996
Product Description
Descriptive guidelines and worksheets to prepare a marketing plan, public relations plan, corporate brochure and Web site. Written for the architecture, engineering and contracting firm but the guidelines and marketing principles apply to any business.
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