Product Description
101 Media and Marketing Tips for Salon Owners, Stylists and Managers is chock-full of useful, do-able tips and valuable resources that the salon owner, stylist or manager can immediately put into practice to boost their business image and visibility. Each of the tips can be implemented quickly and easily and all for under $500 - usually for under $100. A list of resources and vendors is provided to allow you to get off and running right away.
From the Publisher
The authors of this book have mixed and complimentary skills. Nanette Miner is known as a marketing maven for small businesses and independent professionals. Gino Moncada has beaten the odds - that 2 out of every 3 new salons go out of busines in the first three years - and operates a highly successful salon using many of the tips offered in this book. The combination of marketing accumen and salon-specific techniques overcomes the typical salon-owner's situation: the knowledge of how to be a great stylist (and artist) but not how to build and grow the business. We are pleased to publish this very unique and very beneficial book, for a field that has been greatly underserved in this arena.
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