Big Bang Marketing for Spas lists more than 100 ways to promote a resort, destination, or day spa for little or no money. Ideas include bartering, publicity via news releases and promotions, advertising in print and electronically, in-spa promotions, dealing with spa employees and clients, and the Internet.
Whether a spa has been in existence for years or is a start-up, whether it's alone in its market or one of many, it has to stay fresh in the minds of clients and would-be clients. Long-time professional marketers need new ideas and an occasional refresher suggestion. New marketers need all the help they can get.
Big Bang Marketing for Spas provides that help.
From the Publisher
Saul Fruchthendler has been in the advertising business for more than 30 years and Judy Colbert has been covering the spa industry since her ground-breaking book, The Spa Guide, was published 15 years ago. They know this territory like the back of a well-manicured hand, or two well-manicured hands.
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