1 Business, 2 Approaches: How to Succeed in Internet Business by Employing Real-World Strategies (Hardcover)

~ Ron E. Gielgun (Author)

Editorial Reviews

Review

"Essential reading for anyone either presently involved in, or considering, an Internet-based business venture." -- Midwest Book Review

"One of the few books that discusses Web-based business promotion off-line as well as online." -- Freelance Writer's report

"This is the book you should read before you get into this new field." -- Bookviews

Product Description

LEARN WHAT EVERY SMALL BUSINESS OWNER IN THE ONLINE AGE NEEDS TO KNOW

Perhaps the greatest misconception among online entrepreneurs is that running a business on theInternet should be similar to playing a computer game: all you need to do is concentrate on what'son the PC screen, and hit the right keys. Successful Internet entrepreneurs know how to utilizenot just online, but also conventional tools to promote their business: the telephone, the postalservice, local and national media, and many others.

Almost any Internet-based business can be a success. Hundreds of thousands of people aremaking a living online. All it takes is to think "business" instead of "Internet"; to seize everyopportunity, not just online ones. This book will teach you how to develop imaginative, flexiblebusiness thinking, and how to make your business (with an Internet site) -- not just your Internetsite -- a success. Learn how to:

* Start and run a business online with real-world common sense.

* Promote your business in dozens of proven, low budget ways -- online and off.

* Avoid the most common mistakes Internet entrepreneurs make.

* Combine Internet and conventional marketing methods to achieve financial success.

* Understand the nuts and bolts of business, promotion and advertising. Whether you are a beginner or a seasoned entrepreneur, this book will answer most of yourquestions about running a successful business online, and give you a realistic view of the rapidlygrowing Internet business world. It is sure to become a favored resourceon your business bookshelf. Parts of this book are used as academic teaching material.

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Product Details

• Hardcover: 202 pages
• Publisher: Actium Publishing (September 1998)
• Language: English
• ISBN-10: 0965761762
• ISBN-13: 978-0965761765
• Product Dimensions: 9.4 x 6.3 x 0.8 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #2,212,219 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

5.0 out of 5 stars 'Life and Death on the Internet', December 3, 1998

By A Customer

If you are going to profit on the Internet then you better consider the privacy and safety issues involving the Internet for yourself and your clients. 'Life and Death on the Internet' by Keith A Schroeder really addresses these additional concerns that must be handled prior to making money on the Internet. Get both books. They compliment each other.

10 of 15 people found the following review helpful:

4.0 out of 5 stars A very down to earth book, July 7, 1999

By A Customer

The book cuts all the hype around E-Commerce phenomenon and boldly states that Internet ultimately is a tool, a very powerful one though, and like any other tool is as good as the user.

As an Electronic Commerce Consultant from Bombay, India, I really like the way autor has integrated real life marketing strategies with ones on the Internet. The strategies are applicable to businesses globally, and not just in countries which are way up in Internet maturity and penetration.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Every Internet Entrepreneur should read this book today!, October 15, 1998

By A Customer

The consulting staff at the Export Institute is dealing every day with international traders who want to use the "miracle" of the Internet to sell their products and services in world markets. Many of them believe that all they have to do is put up a home page and profitable international sales will appear automatically on their desktop. Confronted with this misconception, we recommend that they read Mr. Gielgun's book and contact us again for a more realistic discussion of how they can use the Internet to develop a profitable long- range international marketing program. The End.