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by Stephen C. Glazier
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by Ronald D. Slusky
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by Stephen C. Glazier
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by Janice M. Mueller
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Patent It Yourself: Your Step-by-Step Guide to Filing at the U.S. Patent Office by David Pressman |
This book is a practical guide to the use of patents as effective business tools. That is, this book is written for businessmen and attorneys who are not intellectual property specialists, but who do have opportunities that can be pursued by practical patent strategies. Other areas of intellectual property law are also touched upon, particularly regarding copyright and trade secrets, where they apply to software.
This book is not a "dumbed-down" or "beginner's introduction" to patent law. Instead, it is a sophisticated discussion of selected key approaches to make intellectual property serve a company's business plan and goals. The targeted reader of this book is a CEO or general counsel of a US or foreign corporation, whether large or small. Patent lawyers have also found this book useful to clarify a client oriented view of the patent profession.
For the first time anywhere, two chapters of this book also describe the new Rules of Virtual Genius. This is designed to enable business and technical people to invent-on-demand, and to invent around their competitor's patents.
Patent questions are now critical in many commercial and financial transactions. Patent royalty revenues have become significant sources of revenue, patents are more often enforced when litigated, and judgments for infringement can now exceed US $1 billion. For example, in 1990, Texas Instruments Corp. reported that its revenues from patent royalties exceeded its revenues from manufacturing. Its intellectual property management program had become a lucrative profit center. Are you maximizing your returns from your intellectual property assets?
Patent Strategies for Business, Third Edition, is the updated classic guide for the use of patents as business tools. The new Third Edition re-evaluates patent law for the business executive, general counsel, and patent counsel, from the point of view of achieving patent profits in a cost-efficient manner. The book is a tool for the reader, presenting new ideas and strategies that have been successful for others. The book was developed from scores of actual transactions with real corporate clients.
Patent Strategies for Business, Third Edition, details the new rules for inventing-on-demand, inventing around your competitor's patents, strategic management of patent portfolios, and due diligence for the investment grade patent portfolio.
Patent strategies for specific industries are also discussed including : Internet services, software, telecommunication services, financial and insurance products, and medical devices.
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46% buy the item featured on this page: Patent Strategies for Business (3rd ed.) $99.00 |
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11% buy e-Patent Strategies for Software, e-Commerce, the Internet, Telecom Services, Financial Services, and Business Methods (with Case Studies and Forecasts) $37.24 |
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