Go for No! (Paperback)

~ Richard Fenton & Andrea Waltz (Author)

Editorial Reviews

Review

"If you're serious about living your definition of success add Go for No! to your personal library. The ideas shared are terrific and the unique story format that the book is written in makes it a delight to read." --Josh Hinds, Founder, www.getmotivation.com

"Read this book! Put down whatever you're reading right now, take a deep breath, and read this book. It won't take long, but it might change your life. Haveing read dozens of books on leadership, sales, motivation, and business, I have become somehwat picky about the books I read and particularly about the books I recommend. I recommend this one without reservation." --Steven List, Backoftheroom.com

Product Description

In a world inundated with sales books on getting to yes, this book recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn t belong to just anyone! It belongs to him... a wildly successful, ten years in the future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure. Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success. Readers learn... ...What it takes to outperform 92% of the world s salespeople ...That failing and failure are two very different things ... Why it s important to celebrate success and failure ... How to get past failures quickly and move on ...That the most empowering word in the world is not yes... it s NO! Written to be intentionally short and to the point, Go for No! is a quick, fun read with valuable lessons that can change the way you think, sell, and live!

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Product Details

• Paperback: 80 pages
• Publisher: Courage Crafters; 4th edition (April 4, 2007)
• Language: English
• ISBN-10: 0966398130
• ISBN-13: 978-0966398137
• Product Dimensions: 8.3 x 5.3 x 0.4 inches
• Shipping Weight: 4 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (30 customer reviews)
• Amazon.com Sales Rank: #5,515 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

37 of 37 people found the following review helpful:

5.0 out of 5 stars Fabulous read! A must for developing a strategy to become a top performer!, January 18, 2006

By	Reader Views "www.readerviews.com" (Austin, Texas) - See all my reviews

Reviewed by Robert Watson for Reader Views (1/06)

What a fabulous read! Designed for everyone but ultimately for all sales people, "Go for No" is simply written and easily understood.

Richard Fenton uses a story line which holds the reader on course developing the strategy necessary to become a top performer. This book is guaranteed to assist the reader to improve their sales potential instantly. Quotas are great, however, the author's philosophy allows you to meet them and accelerate to points way beyond.

Each story line that Fenton writes allows the reader to relate to their own experiences showing the need for improvement. Fenton's humor keeps light of failure and the illustrated message grips you to develop the strategy for success.

Many times throughout the book I could see myself doing that exact same thing and at the same time not realizing I was destined to fail. Fenton shows that a slight change in thinking can do wonders for your potential.

I highly recommend "Go for No." It will change your complete strategy towards reaching your sales goals and allow you to become a better person at the same time.

7 of 7 people found the following review helpful:

5.0 out of 5 stars awesome, August 23, 2007

By	T. Santy (CA, USA) - See all my reviews (REAL NAME)

This is a great book that explains a simple yet counterintuitive way of thinking about sales or anything in life. This is a great read for a person of any age.

6 of 6 people found the following review helpful:

5.0 out of 5 stars Amazing Book!, February 9, 2008

By	Michael D. Murphy (Sherman, Texas United States) - See all my reviews (REAL NAME)

This is the book that we all wished we would have had 25 years ago (well, at least if you're near my age :). A most amazing book! Master this book and you'll master 'winning in life'. Success, wealth and achievement will virtually track you down and force themselves into your life. This book is not a book that is 'recommended'; this book is required reading for anyone wanting to pursue and live their dreams. Get it into your hands as fast as you can. You'll wonder how you've survived this long without it.

Michael Murphy
Powerful Attitudes