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Surviving the Digital Jungle: What Every Executive Needs to Know About eCommerce and eBusiness (Revised)
 
 
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Surviving the Digital Jungle: What Every Executive Needs to Know About eCommerce and eBusiness (Revised) (Mass Market Paperback)

by Jack Shaw (Author)
3.7 out of 5 stars See all reviews (15 customer reviews)

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Editorial Reviews

Review
"The Digital Jungle can be a cruel and punishing place with survival dependent on your ability to adapt. This book helps to provide an insight into the tools necessary to transform this jungle into a place of beauty and opportunity for those who must enter." - -- Bob Holinski, Client Manager, DMR Consulting Group, Inc.

I have read Surviving the Digital Jungle, and am reading it again. Mr. Shaw stated in his Preface that the book could be "read in the space of an average airplane flight." That is true. For me, however, there is so much information that I need to reread, and probably read again, for fuller absorption of the material. Frankly, I was doubtful that such a little book could be so informative. It is! The diagrams have been especially helpful to my understanding many of the concepts Mr. Shaw describes. Mr. Shaw, you, and the others who contributed to this book have much to be proud of. It definitely has lived up to its press. -- Jim Klausner, Duracell

The book does a very good job of clearing away the clutter surrounding this whole issue and most importantly, provides a plan of action for the reader to follow. -- Ray Reynertson, President and COO, Sturtevant Richmond

Product Description
Learn about: The impact of eCommerce on the marketplace, the current and emerging technologies of eBusiness, the steps to take for Digital Business Transformation, examples of companies successfully utilizing the technologies. Besides numerous examples of successful organizations and the information technologies they are using to break previous barriers, the book also provides insight into how companies such as Boeing and Cisco have achieved competitive advantage through digital business transformation. Written for the non-technical business person, this book can be read in about 90 minutes - the length of a typical airplane flight.

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Product Details

  • Mass Market Paperback: 109 pages
  • Publisher: Electronic Commerce Strategies (August 1999)
  • Language: English
  • ISBN-10: 0966489039
  • ISBN-13: 978-0966489033
  • Product Dimensions: 8.5 x 5.4 x 0.3 inches
  • Shipping Weight: 6.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars See all reviews (15 customer reviews)
  • Amazon.com Sales Rank: #2,078,336 in Books (See Bestsellers in Books)

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Customer Reviews

15 Reviews
5 star:
 (10)
4 star:    (0)
3 star:    (0)
2 star:
 (1)
1 star:
 (4)
 
 
 
 
 
Average Customer Review
3.7 out of 5 stars (15 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
16 of 16 people found the following review helpful:
5.0 out of 5 stars Good basic overview of e-commerce, December 21, 1999
By A Customer
I read the other reviews and it seems to me that the techies find the book too basic and the non-technical execs find it very helpful. I'm in the latter group, so I found it the best thing I've read on just what e-commerce really is and how companies are actually using the technology. It was right on my level which I consider to be intermediate.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Excellent tool for ecommerce beginners, February 27, 2000
By A Customer
For those of us who know nothing about ecommerce but know we need to learn, this is just the book to read first. It's in plain english - no technical jargon.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars This book should be required reading for every executive., September 23, 1999
By A Customer
This small book clarified the entire complicated concept of e-commerce and e-business for me! I really am amazed at how it has changed the way I look at the fundamentals of my own business. I highly recommend the book. Jack Shaw knows his subject matter and puts it in non-technical language that is easy to understand.
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Most Recent Customer Reviews

1.0 out of 5 stars Sensationalist, trivial and re-hashed from better books ....
I've seen "Mr. Shaw" speak at s conference; I cannot describe adequately how much I held this presentation in disdain. Read more
Published on December 8, 2000

5.0 out of 5 stars A Roadmap to Electronic Commerce
By now most of us have heard of the term "Electronic Commerce" but not many know what it really means. Read more
Published on April 25, 2000 by ljurkovic

5.0 out of 5 stars Great introductory book
Some of the negative reviews of this book seem to be from people who don't understand it's intent. This book is not for technical developers or architects - I do not even know why... Read more
Published on March 18, 2000

5.0 out of 5 stars Good overview of what e-commerce is all about.
I bought several copies of this book for my salespeople to give our customers. Most of our customers are not very up to date on e-commerce. Read more
Published on February 19, 2000

1.0 out of 5 stars Useless book
Lack information/content. Talk about industry of 70s
Published on January 19, 2000

2.0 out of 5 stars Alright, overall; very shallow
Read it, but only if you don't have high expectations from the start. If you know absolutely nothing about ecommerce then use it to ward off sleep during a plane flight, no more... Read more
Published on December 8, 1999 by depaoli68

1.0 out of 5 stars Old ideas and messages
Mr. Shaw's book misses the mark on the issues facing companies with E-Commerce. His book lacks the depth and incite that either a novice or experienced e-commerce reader needs... Read more
Published on December 7, 1999

5.0 out of 5 stars This Book is Just what the eDoctor Ordered
I am no "techie" and needed to become aware of all that ecommerce has to offer this day and age. Read more
Published on December 1, 1999

5.0 out of 5 stars What a great introduction to e-commerce!
I'd recommend this book to anyone who wants to learn more about the whole e-commerce revolution. It was easy to read and covered all the topics in easily understandable language,... Read more
Published on November 30, 1999

1.0 out of 5 stars Elementary
This book is all but 108 pages. The text and diagrams are representative of texts on computer science written in the '60s and '70s. Read more
Published on October 28, 1999

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