Book Description
eCommerce as a Business Strategy : An Overview
(57 minutes)
The Internet, the Web, and eCommerce are changing the ways organizations are doing business. No matter whom you work for, you must understand eCommerce and how your organization can use it. Furthermore, you must know how to transform your organization into an eBusiness that will survive and thrive in the emerging Digital Economy of the 21st Century. If you are new or relatively new to eCommerce, this tape is for you!
You will learn how the different eCommerce technologies work - in simple, non-technical terms; how businesses are using Electronic Commerce to redesign their business processes; and how successful organizations plan for and manage the transition to eBusinesses.
From the Back Cover
This tape is an opportunity for you to visit with Jack Shaw, a recognized speaker, author, and consultant in the area of eCommerce. With more than 25 years of experience, Jack has brought his message on eCommerce and eBusiness to enthusiastic audiences around the world. Join Jack as he shares with you his insights and knowledge about achieving success in the Digital Jungle.
Jack is the author of two books: Surviving the Digital Jungle and Doing Business in the Information Age.
Jack's clients include IBM, Coca-Cola, Xerox, Textron, Motorola, Arthur Andersen, Pennzoil, GE Information Services, Quaker Oats, The USSA Department of Defense, Swagelok, USAA, The Health Industry Distribution Association, Air Transport Association, First Data Corporation and many others.