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High Tech Product Launch (Hardcover)

by Catherine Kitcho (Author)
3.3 out of 5 stars  (15 customer reviews)

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› 23 used & new available from $1.15

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Editorial Reviews
Karen See, Abovo Marketing Group, Atlanta, GA
What a great book! Our firm specializes in launching and relaunching technology companies and I am buying several copies to use as tutorials for our new employees. Thanks for writing the first book that I ever found that's dedicated to this subject.

Sabrina Horn, CEO, The Horn Group, San Francisco, CA
I finished reading your book on High Tech Product Launch and thought it was great. I really like the fact that you had a section on positioning which is so important and one of the first things we emphasize in planning for a successful launch.

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Product Details
  • Hardcover: 204 pages
  • Publisher: Pele Publishing (January 15, 1999)
  • Language: English
  • ISBN-10: 0966660404
  • ISBN-13: 978-0966660401
  • Product Dimensions: 9.3 x 6.3 x 0.7 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 3.3 out of 5 stars  (15 customer reviews)
  • Amazon.com Sales Rank: #772,650 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)

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