The tips included in this book are intended to give those with minimal knowledge of Internet Marketing techniques a simple way to develop an active, effective Web site. Anyone from a small business owner to a senior marketing executive within a large, global organization can use this book to quickly and easily make their company Web site better.
From the Author
From Peter Alexander - John Nobrega and I decided to write and publish this book as an easy-to-read resource for our clients and business associates who are looking for brainstorming ideas to improve their Web presence. We recognize that time is a precious commodity and busy people do not have time to read a 300-page book. Therefore, each tip has purposely been limited to five sentences or less so you can get right to the point and spark ideas that will help make your Web sites more effective. After reading the tips, you will be better prepared to discuss marketing needs with your Web site vendor.
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