i-Tips 2000: The Insiders' Guide to School & Library Marketing (Paperback)

~ (Author), Carol Ann Waugh (Author), Linda Winter (Author)

Editorial Reviews

Review

An essential reference source for fast-paced marketing decisions. Keeping up with e-mail marketing and Internet opportunities requires a solid foundation... -- Jeanne Hayes, President, Quality Education Data

Soundly researched, informatively presented, i-Tips 2000 is "must" reading for any author or publisher considering marketing to school and libraries. -- Midwest Book Review, Internet BookWatch, January 2001

This book is extraordinary! It's a "must read" for everyone who wants to be successful selling to schools and libraries! -- Fred Johnson, VP Internet Development, Haights Cross Communications

Tip # 102--BUY THIS BOOK! If you market to schools and libraries, or plan to, this book is indispensable. -- Ed Kurdyla, General Manager, Libraries Unlimited

Product Description

This book, written by three well-known consultants in the education and reference publishing industry, contains all you need to know about marketing products and services to teachers and librarians. It contains an overview of the current trends in education, home-schooling, and libraries as well as in-depth information about how to develop a marketing plan. It covers traditional marketing channels such as direct mail, catalogs, publicity, advertising, exhibits, advisory boards and market research, as well as a large section on Internet marketing strategies.

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Product Details

• Paperback: 112 pages
• Publisher: Internet Monitor (September 22, 2000)
• Language: English
• ISBN-10: 096757921X
• ISBN-13: 978-0967579214
• Product Dimensions: 11 x 8.2 x 0.3 inches
• Shipping Weight: 11.2 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #2,498,020 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Every aspect of promoting and marketing to libraries covered, February 4, 2001

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

Now in an updated and expanded second edition, i-Tips 2000: The Insiders' Guide To School & Library Marketing, Kathryn Kleibacker, Linda Winter, and Carol Ann Waugh successfully collaborate to present authors and publishers with an invaluable, indispensable, authoritative, practical and innovative "how to" guide to successfully publicizing and marketing books to school and community libraries. Every aspect of promoting and marketing to libraries is covered including K-12 market trends; the emerging home school market; library market trends; product development strategies; internet marketing strategies; traditional marketing strategies; and concludes with predictions for 2010. Soundly researched, informatively presented, i-Tips 2000 is "must" reading for any author or publisher considering marketing to school and community libraries locally, regionally, or nationally.

2 of 2 people found the following review helpful:

5.0 out of 5 stars I like this book a lot!, February 3, 2001

By A Customer

This is a very useful book. There are no wasted words; every paragraph has at least one nugget of important information. I know of no other book that brings so much on this subject together in such a compact package. I am recommending it enthusiastically to our members. Robert Goodman, Publisher, Silvercat and President, San Diego Publishers Alliance

2 of 2 people found the following review helpful:

5.0 out of 5 stars A Joy to Read!, September 16, 2000

By	"savingtrees" (Cranford, NJ) - See all my reviews

It was a joy reading this book because it got my creative juices flowing. This is a book full of IDEAS you can put to work immediately to improve marketing and product development. Ideas for catalog development. Ideas for making direct mail and telemarketing more effective. Ideas for improving market research. Ideas for making the most of your trade show investment. Ideas for creating new product and improving existing product. Plus an extensive section on Web site development. And all of this was tailored for the education and library markets