Scrapbooking for Profit: Cashing in on Retail, Home-Based and Internet Opportunities by Rebecca Pittman |
by Kathy Steligo
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Product Description
Memory Marketing: How to Successfully Promote and Publicize Your Scrapbooking Business is the first marketing book geared exclusively to scrapbooking business owners. It is a comprehensive, 224-page book that tells scrapbooking entrepreneurs exactly what marketing steps they need to take in order to guarantee more (and more satisfied) customers and increased profits. Exclusive interviews with many succesful scrapbooking business owners are included, with each person sharing his or her own secrets of marketing success. All areas of marketing are covered: media publicity, advertising, news releases, trade shows, direct promotion, an entire section devoted to online marketing, and much more. This book also has both general and business-specific tips, so whether you are a retail storeowner, Internet storeowner, consultant, teacher, product designer, author, event organizer, or anything in between, we've got you covered. A complete Appendix including resources, a sample news release, and Index, rounds out the book.
About the Author
Sue DiFranco has been a published author, encompassing print, TV, and web, for more than ten years. An English major, her work has appeared in both newspapers and magazines. She expanded into the world of television writing for several years, and has been writing columns, features, and scripts for entertainment Web sites since 1998. Secrets of Scrapbooking Success: Making Money, Making Memories, her first book, was inspired by the women and men entrepreneurs she had met while pursuing her scrapbooking passion. Her second book, Memory Marketing: How to Successfully Promote and Publicize Your Scrapbooking Business, is a companion guide to Secrets..., and includes all of the marketing strategies she learned first hand when launching her company, Fun Facts Publishing, in 1999. She is currently working on more business and career guides, as well as frequently updating the company's official Web site.
See all Editorial Reviews
Memory Marketing: How to Successfully Promote and Publicize Your Scrapbooking Business is the first marketing book geared exclusively to scrapbooking business owners. It is a comprehensive, 224-page book that tells scrapbooking entrepreneurs exactly what marketing steps they need to take in order to guarantee more (and more satisfied) customers and increased profits. Exclusive interviews with many succesful scrapbooking business owners are included, with each person sharing his or her own secrets of marketing success. All areas of marketing are covered: media publicity, advertising, news releases, trade shows, direct promotion, an entire section devoted to online marketing, and much more. This book also has both general and business-specific tips, so whether you are a retail storeowner, Internet storeowner, consultant, teacher, product designer, author, event organizer, or anything in between, we've got you covered. A complete Appendix including resources, a sample news release, and Index, rounds out the book.
About the Author
Sue DiFranco has been a published author, encompassing print, TV, and web, for more than ten years. An English major, her work has appeared in both newspapers and magazines. She expanded into the world of television writing for several years, and has been writing columns, features, and scripts for entertainment Web sites since 1998. Secrets of Scrapbooking Success: Making Money, Making Memories, her first book, was inspired by the women and men entrepreneurs she had met while pursuing her scrapbooking passion. Her second book, Memory Marketing: How to Successfully Promote and Publicize Your Scrapbooking Business, is a companion guide to Secrets..., and includes all of the marketing strategies she learned first hand when launching her company, Fun Facts Publishing, in 1999. She is currently working on more business and career guides, as well as frequently updating the company's official Web site.
See all Editorial Reviews
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