Review
"Gast's Laws are the cornerstone of stakeholder theory. The O'Hallarons make writing a mission statement practical and useful." --
Andrew Campbell, Director of the Ashridge Strategic Management Centre in London, England"I can say with conviction this is one of the most unique outlooks - that I have seen." --
Scott Barghaan, Student, University of Richmond"I love the direct, conversational, concise style of writing. It doesn't waste the reader's time or try the reader's patience" --
Dr. James Begun, Director of the Program in Health Administration, University of Minnesota"I love the direct, conversational, concise style of writing. It doesn't waste the reader's time or try the reader's patience" --
Dr. James Begun, Director of the Program in Health Administration, University of Minnesota"The presentation of your book is very kind, easy to understand and thoughtful. Your personal experiences give persuasive credibility." --
Dr. Sye Kong Sek, Sogang [Jesuit] University, Seoul, South Korea"The presentation of your book is very kind, easy to understand and thoughtful. Your personal experiences give persuasive credibility." --
Dr. Sye Kong Sek, Sogang [Jesuit] University, Seoul, South Korea"The success of our school's effort is testimony to the effectiveness of the system they have developed." --
Dr. Thomas C. Barker, Dean Emeritus, School of Allied Health Professions, Medical College of VA, Virginia Commonwealth University"This book should be in the hands of every chief executive officer of any type organization." --
Robert Grey, former board member of Sovran Bank and retired executive of the A.H. Robins Company, Richmond, VA"This book should be in the hands of every chief executive officer of any type organization." --
Robert Grey, former board member of Sovran Bank and retired executive of the A.H. Robins Company, Richmond, VA"This is one of the most unique outlooks - and most valuable - that I have seen." --
Scott Barghaan, Student, University of Richmond
Product Description
The Mission Primer: Four Steps to an Effective Mission Statement includes a "Facilitator Training Packet" CD, and is a concise guidebook that teaches you how to develop, evaluate, and manage an effective mission statement for your organization. It is intended for any group of people who are organized for any purpose. No matter what type or size of organization you belong to "The Mission Primer" will show you how to develop an effective mission statement for your organization. It works for industrial concerns, non-profits, schools, hospitals, churches, charities, or government agencies, from small three-person sections, to large departments, to giant-multinationals.
The book outlines a simple four-step method for developing effective mission statements. Our unique method is structured, quantifiable, and has a distinct beginning and end. We have used it successfully with dozens of corporate, university, and non-profit clients. The method is based on a set of six laws --- what we call Gast's laws --- that describe the culture of a successful organization. The central idea is that a mission statement describes how the organization intends to comply with Gast's laws.
Although we are sometimes met with initial skepticism from our clients, it never lasts long. Apparently, Gast's laws are based on fundamental and enduring properties of human beings, and thus they resonate strongly with the people who are exposed to them. Gast's laws provide a direction and clarity that make the process of writing a mission statement focused, time-limited, and rewarding. If you are leading or participating in an effort to develop or evaluate a mission statement for your organization, then you can benefit from the ideas in this book.
Included with this book is a Facilitator Training Packet CD dated September 2002.
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