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The Mission Primer: Four Steps to an Effective Mission Statement
 
 
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The Mission Primer: Four Steps to an Effective Mission Statement (Paperback)

by Richard O'Hallaron (Author), David O'Hallaron (Author) "A well-crafted mission statement that is used on a daily basis is the hallmark of many great organizations..." (more)
Key Phrases: highest quality financial services, customers with the best products, model mission statements, Ford Motor, British Airways, Department of Psychology (more...)
4.8 out of 5 stars See all reviews (5 customer reviews)

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Frequently Bought Together

The Mission Primer: Four Steps to an Effective Mission Statement + The Fieldstone Alliance Guide to Crafting Effective Mission and Vision Statements + 101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement
Price For All Three: $48.74

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Editorial Reviews

Review
"Gast's Laws are the cornerstone of stakeholder theory. The O'Hallarons make writing a mission statement practical and useful." -- Andrew Campbell, Director of the Ashridge Strategic Management Centre in London, England

"I can say with conviction this is one of the most unique outlooks - that I have seen." -- Scott Barghaan, Student, University of Richmond

"I love the direct, conversational, concise style of writing. It doesn't waste the reader's time or try the reader's patience" -- Dr. James Begun, Director of the Program in Health Administration, University of Minnesota

"I love the direct, conversational, concise style of writing. It doesn't waste the reader's time or try the reader's patience" -- Dr. James Begun, Director of the Program in Health Administration, University of Minnesota

"The presentation of your book is very kind, easy to understand and thoughtful. Your personal experiences give persuasive credibility." -- Dr. Sye Kong Sek, Sogang [Jesuit] University, Seoul, South Korea

"The presentation of your book is very kind, easy to understand and thoughtful. Your personal experiences give persuasive credibility." -- Dr. Sye Kong Sek, Sogang [Jesuit] University, Seoul, South Korea

"The success of our school's effort is testimony to the effectiveness of the system they have developed." -- Dr. Thomas C. Barker, Dean Emeritus, School of Allied Health Professions, Medical College of VA, Virginia Commonwealth University

"This book should be in the hands of every chief executive officer of any type organization." -- Robert Grey, former board member of Sovran Bank and retired executive of the A.H. Robins Company, Richmond, VA

"This book should be in the hands of every chief executive officer of any type organization." -- Robert Grey, former board member of Sovran Bank and retired executive of the A.H. Robins Company, Richmond, VA

"This is one of the most unique outlooks - and most valuable - that I have seen." -- Scott Barghaan, Student, University of Richmond

Product Description
The Mission Primer: Four Steps to an Effective Mission Statement includes a "Facilitator Training Packet" CD, and is a concise guidebook that teaches you how to develop, evaluate, and manage an effective mission statement for your organization. It is intended for any group of people who are organized for any purpose. No matter what type or size of organization you belong to "The Mission Primer" will show you how to develop an effective mission statement for your organization. It works for industrial concerns, non-profits, schools, hospitals, churches, charities, or government agencies, from small three-person sections, to large departments, to giant-multinationals.

The book outlines a simple four-step method for developing effective mission statements. Our unique method is structured, quantifiable, and has a distinct beginning and end. We have used it successfully with dozens of corporate, university, and non-profit clients. The method is based on a set of six laws --- what we call Gast's laws --- that describe the culture of a successful organization. The central idea is that a mission statement describes how the organization intends to comply with Gast's laws.

Although we are sometimes met with initial skepticism from our clients, it never lasts long. Apparently, Gast's laws are based on fundamental and enduring properties of human beings, and thus they resonate strongly with the people who are exposed to them. Gast's laws provide a direction and clarity that make the process of writing a mission statement focused, time-limited, and rewarding. If you are leading or participating in an effort to develop or evaluate a mission statement for your organization, then you can benefit from the ideas in this book.

Included with this book is a Facilitator Training Packet CD dated September 2002.

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Product Details

  • Paperback: 130 pages
  • Publisher: Mission Incorporated; Book & CD edition (May 1, 2000)
  • Language: English
  • ISBN-10: 0967663504
  • ISBN-13: 978-0967663500
  • Product Dimensions: 8.8 x 6 x 0.3 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars See all reviews (5 customer reviews)
  • Amazon.com Sales Rank: #385,145 in Books (See Bestsellers in Books)

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Average Customer Review
4.8 out of 5 stars (5 customer reviews)
 
 
 
 
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18 of 21 people found the following review helpful:
4.0 out of 5 stars Practical Guide to writing a mission statement, October 16, 2000
By A Customer
A very practical book to help you write a mission statement of a company or of a department. Within half an hour you will be on your way to leading a Mission Team. The book provides a comprehensive list of mission statement bingo words that will help you amaze your team members.

A good and economical buy for first time mission statement writers. The book also contains some examples of a good mission statement.

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6 of 7 people found the following review helpful:
5.0 out of 5 stars Short, simple and invaluable for a *real* Mission Statement, August 29, 2001
By "gcook333" (Washington, DC) - See all my reviews
I am a senior consultant with a computer-consulting firm. We used "The Mission Primer" to think through our company mission. As we went through the process I discovered the subtle genius in its design. Gast's Laws sparked invaluable dialogues with multiple points of view and unique interpretations. These differing points of view forced a sort of self-discovery, or self-examination, which eventually created a collective focus that did not exist before. You realized that everyone had different perceptions of the business. Using this system offers a great deal of flexibility. We got excellent results. "The Mission Primer" is easy to follow, and highly effective. I give it high marks and you can't beat the price.
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8 of 10 people found the following review helpful:
5.0 out of 5 stars The Mission Primer: FourStepsTo an EffectiveMissionStatement, April 16, 2002
By Richard Zoellner (San Diego, CA) - See all my reviews
The recent ethical problems with Enron, Arthur Anderson and other corporations highlight the need to renew our business missions and values. The Mission Primer describes an excellent system to use for doing such a review. We have found this book easy to use, effective and invaluable. We give it a five star rating. Dr. Richard Zoellner, Pharmaceutical Industry, San Diego, CA
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Most Recent Customer Reviews

5.0 out of 5 stars Four Steps to an Effective Mission Statement
A must for managers and to people involved in leading corporations and enterprises.
Published on September 9, 2005 by Dr. Boris P. Abad

5.0 out of 5 stars An outstanding buy that pays big dividends!
Adams&associates, inc. is an architectural firm that's been in business for over 25 years. We recently used the book "The Mission Primer: Four Steps to an Effective Mission... Read more
Published on September 14, 2001 by James J. Adams

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