This book focuses on best practices and effective work habits for using E-mail. Without being overwhelmed by technical jargon, you will learn important techniques to help you use E-mail and attachments more effectively.
What sets this book apart from others is that it focuses on solutions to business issues rather than technology. It is also far more than a simple book on E-mail etiquette. It describes efficient ways to stay in touch while travelling, and how to make sure your E-mail attachments arrive intact.
Policy makers and end users benefit from the insights this book provides about policies on E-mail use. There is also a section on communication skills, including how to prepare professional and interesting messages, with tips from writing expert Dr. Julie Miller.
If you have a product or service to sell you will learn a great deal from the section on E-mail marketing, particularly how to use E-mail without being a nuisance to your recipients. E-mail is a distribution method that many businesses exploit, but consumers are already overloaded with electronic messages. Wayne McKinnon's Complete Guide to E-mail: How to effectively use and not be abused by E-mail gives advice that advertisers can use to avoid irritating their potential customers, while providing consumers with strategies they can use to manage their inbox overload and reduce unwanted messages.
In fact, if you are feeling overwhelmed by the volume of messages you receive, you need this book!
From the Back Cover
"You can't afford not to use E-mail in your business. Read this book and learn how to make money. My favorite subject: Marketing without mistakes."
Patricia Fripp, CSP, CPAE, Author of Get What You Want, Past President National Speakers Association
"WOW! Outstanding. Complete. Thorough! Absolutely everything I wanted to know and more! Wayne's knack for explaining technology in everyday language for "the rest of us" makes this book extremely useful PLUS easy to read and understand."
Joe Sabah, Author of How to Get on Radio Talk Shows All Across America Without Leaving Your Home or Office
"At last, a set of guidelines a non-techie can use to communicate effectively in any professional environment. After reading Wayne McKinnon's book, I'm not scared to death when I push the send button on my e-mail screen."
Dr. Lynda Falkenstein, (The Niche Doctor"), Author of NICHECRAFT: Using Your Specialness to Focus Your Business, Corner Your Market & Make Customers Seek You Out
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