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Selling the Sizzle: The Magic and Logic of Entertainment Marketing (Paperback)

by Barry Avrich (Author) "When legendary theatrical producer Marcus Loew put his picture on a package of gum in 1909 and included a 5-cent discount offer on tickets to..." (more)
Key Phrases: concert business, key art, event marketing, American Express, New York, Clear Channel Entertainment (more...)
5.0 out of 5 stars  (3 customer reviews)

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Editorial Reviews
Brendan Calder, Professor of Strategic Management, Rotman School of Management, July 25, 2002
"This is the "Oglivy On Advertising" of this century. A Great Business Read".

Book Description
Sensational marketing book for all entertainment, event and sponsorship projects supported by some of the top professionals in the industry.

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Product Details
  • Paperback: 178 pages
  • Publisher: Maxworks Publishing Group (February 2, 2002)
  • Language: English
  • ISBN-10: 0968840019
  • ISBN-13: 978-0968840016
  • Product Dimensions: 9.2 x 6.1 x 0.6 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 5.0 out of 5 stars  (3 customer reviews)
  • Amazon.com Sales Rank: #880,293 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)

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Inside This Book (learn more)
First Sentence:
When legendary theatrical producer Marcus Loew put his picture on a package of gum in 1909 and included a 5-cent discount offer on tickets to any of his vaudeville shows, entertainment marketing had officially begun. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
concert business, key art, event marketing, media schedule, media plan
Key Phrases - Capitalized Phrases (CAPs): (learn more)
American Express, New York, Clear Channel Entertainment, North America, Rolling Stones, Show Boat, Britney Spears, Michael Cohl, The Lion King, Time Warner, Andrew Lloyd Webber, Les Miserables, Star Wars, The Phantom of the Opera, Backstreet Boys, Warner Brothers, Front of the Line, Miss Saigon, New Line Cinema, Pearl Harbor, Sunset Boulevard, Tour Details, Grand Hotel, Hidden Dragon, Jurassic Park
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Browse Sample Pages:
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me!
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Citations (learn more)
This book cites 17 books:
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3 books cite this book: