Book Description
The right promotions can pack your house. World-class marketing experts and successful operators featured in Nightclub & Bar Magazine reveal their promotional secrets. Ten steps to a solid marketing plan. Managing the cost of a T-shirt program. How to get free publicity from local radio. Ways to attract promotional partners and how to write a professional proposal. Plus a host of wild and creative promotional ideas: The famous Homemade Bikini Contest (no cloth allowed), "I Saw Elvis" Night, Shuffle Golf, a Paper Airplane Contest (there go those leftover fliers) and even a Building the World's Biggest Burrito event. Learn how to attract enthusiastic customers.
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