Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide [Paperback]

Chandra Sekhar (Author)

Editorial Reviews

Review

" I have discovered the definitive guide for "net newbies" like myself, to intermediate users who want a broader understanding of how to increase search engine popularity. . . I recommend it highly." -- Ann Phillips,Editor, BookStar Reviews

"...The book is a must read for anyone who administers a web site and is desperate for increasing traffic." -- Babu Krishasamy

"Had the book come a year earlier, The book could have been an eye opener for so many dot coms that threw their money in expensive so called "branding" efforts..." -- Ramesh,Freelance Book Reviewer

Product Description

INTERNET MARKETING And SEARCH ENGINE POSITIONING - A "DO IT YOURSELF" GUIDE

The vast majority of web sites that exist today are owned and managed without major marketing budgets or Venture capital backing. These types of web sites form the pillars of internet revolution. This book is specifically targeted to help these kinds of web sites to grow and prosper in the age of the internet

The book deals with very specific and cost effective techniques to increase web traffic for web sites that have zero or very little marketing budgets. This carefully researched guide includes a step by step approach to search engine positioning, and to utilizing the cost effective resources on the internet.

You do not need millions of dollars or technology savvy programmers to be part of this exciting opportunity in cyberspace. You need not have knowledge of HTML to increase your web traffic.

All you need are few hours a month and a little patience. You can do it yourself!!!

See all Editorial Reviews

Product Details

• Paperback: 112 pages
• Publisher: CS/ Southern Star (February 11, 2001)
• Language: English
• ISBN-10: 0970542909
• ISBN-13: 978-0970542908
• Product Dimensions: 10.9 x 8.2 x 0.3 inches
• Shipping Weight: 10.7 ounces (View shipping rates and policies)
• Average Customer Review: 2.9 out of 5 stars  See all reviews (27 customer reviews)
• Amazon Bestsellers Rank: #2,782,731 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

1.0 out of 5 stars Poorly written term paper, June 20, 2002

By	Benjamin D. Bloom (Essex, VT United States) - See all my reviews (REAL NAME)

This review is from: Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide (Paperback)

Initially I was excited by this book because of its straight forward advice and recommendations. Upon reading the book, though, I found it full of typos, editorial mistakes, and out-dated information. It would be worth a read if it were a few dollar PDF download, but otherwise is a waste of time.

5 of 5 people found the following review helpful:

1.0 out of 5 stars Outdated, May 22, 2002

By	"01234567" (Saitama Japan) - See all my reviews

This review is from: Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide (Paperback)

If you are serious about Search Engine Positioning, you will be disappointed.
The information is scant and also outdated. Illustrations are of poor quality.
For instance, the author describes "what pulls search engine rankings down" in Chapter 6. Now everybody knows that FRAMES are not the best way when it comes to SEP, but it is also a fact that sometimes we simply HAVE to use them. However, the author fails to provide the readers with any suggestions here.

7 of 8 people found the following review helpful:

5.0 out of 5 stars Search engines? Spiders? HTML Tags? If this sounds foreign, April 26, 2001

By	J. L. Phillips "MartiPhillips" (Fla, USA) - See all my reviews (REAL NAME)

This review is from: Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide (Paperback)

...or even if you consider yourself an Internet pro, this excellent step-by-step guide to creating your own "storefront" on the web will enable you to do it right the first time out. As a novice on the Net, I found the descriptions and comparisions of the most prominent search engines and how they work very informative. Chandra Sekhar takes the reader through the levels of search engine positioning, how to choose the best one for your product(s), shows you how to wisely spend on your business place, how to get positive results with limited funds, and how to set up a professional-appearing site free of charge. Using a dummy product, the author takes the reader through the process of creating a site. He offers numerous illustrations to enhance the text. You will find a list of web sites that offer technical assistance, and Sekhar thoroughly covers E-mail privacy laws. I was impressed with his comprehension of how many Interent users feel about being "spammed". He shows the marketer how to generate customer loyalty by guaranteeing not to invade their screen with advertisements. The author's knowledge of the search engines, the behind-the-scenes workings of the large "markets", reminders of the pitfalls, and asssitance for readers with or without technical skills should appeal to everyone who has thought of marketing on the Internet. This type marketing is a new ballgame, and if you want to create a professional web site, "Internet Marketing & Search Engine Positioning" is a must read.

Review by Barbara Deming, Author (Most recently published in Rockford Review and GRIT), a Writing/Marketing Workshop Instructor, and a Pushcart nominee. Barbara lives and writes in San Marcos, CA.