Not Just the Beatles : The Autobiography of Sid Bernstein (Paperback)

~ Arthur Aaron (Author)

Editorial Reviews

Review

"Arthur Aaron's: "Not Just The Beatles" captures the magic amd power of Sid Bernstein's career as a promoter/visionary extraordinaire." -- Steven Levine

"Reading about Sid's life is like discovering a map for a lost treasure..." -- Charles F. Rosenay, Liverpool Productions

"Sid Bernstein is a wonderful person who was instrumental in Introducing the Beatles to America." -- Sir Paul McCartney

About the Author

Arthur Aaron resides in Teaneck, New Jersey since graduating from Yeshiva University in 1964. Mr. Aaron has been a music business entrepreneur. He has known Sid Bernstein for more than 30 years. This is Mr. Aaron's first book.

Product Details

• Paperback: 322 pages
• Publisher: Jacques & Flusster (November 29, 2000)
• Language: English
• ISBN-10: 0970610106
• ISBN-13: 978-0970610102
• Product Dimensions: 9 x 6.2 x 0.8 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #154,579 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Not Just the Beatles-Sid Bernstein, March 4, 2001

By	wayne greenberg (Brooklyn, new york United States) - See all my reviews

If you are a beatles fan you must read this book. Sid takes us behind the scenes with many stories about the beatles and the concerts (shea,carnegie hall),and his encounters with them over the years. He also shares his life with us from the his years in the war to his roots in the promotion-manager area. Sid was responsible for such artists as the Rascals,Tony bennett,abba,& many others. If you love music this book is a nice look at these artists and how they were represented and in many cases what has happened to them. All well written thanks to Arthur Arron's great translation of sids stories. Sid is a warm sincere guy and this book is like sitting down over a cup of coffe and danish and having him tell it all to you..Thats how comfortable and easy going it is.. A MUST READ FOR ANY BEATLES OR MUSIC LOVER.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Sid Bernstein is the world's best kept secret!, February 5, 2001

By	Brad Howard (Ontario Canada) - See all my reviews

Arthur Aaron has captured all the elements of Sid Bernstein's life. In fact, his story reads like a Hollywood motion picture: Sid's humble beginnings on the streets of New York, his early love for quality entertainment, Sid's devotion to his loving parents and family, WWII, his uncanny abilities to discover and promote talent and offer it to an eagerly awaiting world, Sid's promotion of The Beatles at Carnegie Hall and Shea Stadium, and his years as a manager for the Young Rascals. Throughout Sid's career, the biggest names in show business crossed his path. Sid also talks about some of the pitfalls of the promotion business - deals that soured, and entertainer foibles.

Sid Bernstein is a man who made it big as a promoter without cheating, lying, or backstabbing. Sid Bernstein is a gentleman.

"Not Just The Beatles" tells it as it was. I couldn't put it down. If you are a Beatles fan, a music lover, a musical researcher or historian, or are in the entertainment business, or if you just want to read a good story, then buy this book!

Thank you Sid for your wonderful life. Thank you Arthur for letting me relive it!

4 of 4 people found the following review helpful:

5.0 out of 5 stars Not Just The Beatles, December 21, 2000

By	Charles (Connecticut) - See all my reviews

Read this if you're a fan of The Beatles, read it if you like music, JUST READ IT! Learn about one of the greatest entertainment promoters that ever lived, with stories and facts never published or revealed before this long-overdue book, that's simply a pleasure to sit back and relish. Sid Bernstein wasn't just the man who brought The Beatles to America, he was the "Mensch" who brought The Beatles to America.