Microbranding: Build a Powerful Personal Brand and Beat Your Competition (Hardcover)

by T. Scott Gross (Author) "FROM A DISTANCE HE LOOKED EVEN SMALLER..." (more)
Key Phrases: signature showmanship, great tag line, presidential liaison, Positively Outrageous Service, Southwest Airlines, San Antonio (more...)

Editorial Reviews

Product Description
Learn how to own or “micro-brand” a tiny corner in the mind of someone you want to impress

In an over-marketed, highly competitive age getting noticed isn't easy. We are drowning in a sea of message yet gasping for attention. Yet most of us compete on a personal or local level. So why not use the big brand techniques to really stand out? MicroBranding is the simple process of owning a tiny corner in the mind of someone you want to impress. It could be your spouse, your boss, or your customer. The truth is that if they know your name at all, you already have a brand. A MicroBrand is a highly focused, personal or local brand built with clever public relations, innovative, targeted marketing and strategic networking. MicroBrands are efficient, local, and often rely on individual personality. Great marketers have to master the emotional side of the marketing business. They cannot be all logic and no feelings. If your marketing strategy doesn't feel right inside of you, if you can't express it in a passionate, emotional way, it probably won't work on the outside either. MicroBranding explores this concept in detail and shows us how to actively develop and manage our brands. MicroBranding will teach you how to create, build, manage, and protect a powerful personal or local brand.

About the Author
T. Scott Gross is the creator of Positively Outrageous Service, one of the most powerful MicroBrands in the customer service business. Scott makes complex ideas simple and easy to put to work. An instrument-rated pilot and Emergency Medical Technician, Scott also volunteers with the Angel Flight organization as a First Responder. He lives in Center Point, Texas.

Product Details

• Hardcover: 235 pages
• Publisher: Leading Authorities Press (January 15, 2002)
• Language: English
• ISBN-10: 0971007829
• ISBN-13: 978-0971007826
• Product Dimensions: 9.3 x 6.2 x 1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #114,588 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars A superbly presented & highly recommended business reference, July 8, 2002

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

A "microbrand" is a product brand that is related to, or which sits atop the foundation of, a larger national or global product brand name. Micro Branding: Build A Powerful Personal Band & Beat Your Competition by microbrand expert T. Scott Gross is a straightforward, step-by-step, "how to" guide to building a profitable local or personal microbrand brand. How to manage and uphold the good reputation of the newly established microbrand, the option of adopting a theme, training employees, gems of advice and much more make Micro Branding a superbly presented and highly recommended business reference. Scott Gross' basic message for the entrepreneur and corporate manager is "Don't *try* to be the best brand in the world. Be the best brand for the world, and the market will reward you richly." Reading Micro Branding will show you how to go about doing just that!

2 of 2 people found the following review helpful:

4.0 out of 5 stars Make Your Mark, February 15, 2002

By	Cindy Brown (Silver Spring, MD) - See all my reviews

This is a great book, easy to read and packed with ideas to help individuals make their mark. Until reading MicroBranding, I had never thought of myself and how others see me as a brand. Yet I am amazed at how T. Scott Gross' information pertains to all areas of my life. In both my career and personal relationships, I have unique qualities and I need to be able to articulate them to others if I am to be successful. T. Scott Gross also recommends that we develop personal mission statements to keep ourselves focused on our goals in life. He gives lots of examples and stories and is quite entertaining. Lots of great networking tips and ideas too!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Amazing how simple some things are., February 14, 2002

By	Matt Jones (Alexandria, VA) - See all my reviews

As you read MicroBranding, you start to think, "I knew that, but I have not been doing it...why?" It's the type of book you immediatly want all your employees and co-workers to read. Scott Gross has a great sense of humor, and he uses it to drive home points that are criticle for success in any career. The idea may not be revolutionary, but it sure is relivant!