Build a Better Trade Show Image (Paperback)

by Marlys K. Arnold (Author)

Editorial Reviews

Product Description
From the back cover:

Was your last trade show exhibit as successful as you had hoped? Or is there still room for improvement? Whether you're a first-time exhibitor or have been going to shows for years, this book is filled with tips and proven examples that can jump-start your next exhibiting experience.

You will discover how to:

- Research shows and set realistic goals for exhibiting

- Make your exhibit stand out with a unique theme or design

- Train your staffers so they are able to gather the most qualified leads

- Create a buzz about your company before the show starts

- Unlock the potential in the leads you gather

- Expand your possibilities by implementing non-traditional techniques

- Use resources listed to help in all stages of your exhibiting plan

From the Author
From the Introduction:

Companies should strive to constantly reinvent themselves, much like Madonna has done to stay at the top of the music business. If you take pride in doing things the same way you’ve always done, you may soon find yourself left in the dust.

In this book, you will discover how to develop a complete marketing plan for your exhibit, which includes setting goals, figuring return on your investment, and all the stages in between. You’ll learn from exhibitors who are thinking “out of the box” to create unique exhibit experiences that distinguish their company and brand. You’ll also follow the progress of two fictional companies as they use the information in this book to develop their own exhibiting plan.

This is the book that I wish I could have found when I first began exhibiting. Now, I’ve collected stories from my years spent as an exhibitor and attendee, as well as a show organizer, in order to share what I’ve learned with others. I’m an optimist – every time I go to a show, I expect to see exhibitors who rise above average. Unfortunately, those exhibitors are still very much the minority.

My challenge to you? Don’t just read this book. Take the examples and use them as a springboard for your next creative session. Start thinking in a whole new way. It’s just like building a house; you don’t want to live in a neighborhood where all the houses look exactly alike, do you? Make yours unique and watch the way people respond. You may find you are a trendsetter!

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Product Details

• Paperback: 324 pages
• Publisher: Tiffany Harbor Productions (January 17, 2002)
• Language: English
• ISBN-10: 0971290512
• ISBN-13: 978-0971290518
• Product Dimensions: 8.9 x 6 x 0.7 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,330,552 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Build a Better Trade Show Image, December 12, 2002

By	Claire R. Gould (Atlanta, GA) - See all my reviews

As a 20 year veteran to the meetings and trade show industry I found this book to be helpful in all aspects of exhibit/trade shows. If you are a novice who is just starting out to the person who needs some help getting new ideas for their annual trade show with an exhibit that takes up half the show floor. Maryls the author is very informative, her information in the book is easy to read, comprehend and most important IMPLEMENT. You will see results. She also covered a wide variety of topics and gives statics and examples so you can truly learn how to make your trade show dollars count. I have several books on trade shows and marketing but because of the easy layout I find myself picking up this one the most. This is a great bargin for the amount of USEFUL information you will receive.

Thanks Maryls!
Claire R. Gould
Rx for Catering, LLC ~ A F & B Negotiation Service