Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians & Bands (Paperback)

~ (Author) "When the topic of goal setting comes up, most musicians run for cover..." (more)
Key Phrases: marketing your music, affirm your commitment, music marketer, Guerrilla Music Financing Fund, New York, Fort Collins (more...)

Editorial Reviews

Review

"Applying Bob's ideas, I sold 20,000 CDs and cassettes of my music over the last five years!" -- Kris Lee-Scott, Hanai Music

"Easy to grasp, factual and painfully realistic, you would be foolish to prefer anyone else on this subject." -- ­Raleigh Pinskey, author, 101 Ways to Promote Yourself

"I used some of your techniques to get 17 songs signed by various publishers this past year alone." -- Mike Deeson, songwriter

"Since applying your techniques, we've tripled our number of gigs and more than doubled our merchandise sales!" -- ­George Frazier, Julia Surrendered, Lawrence, KS

"The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!" -- Derek Sivers, president, CD Baby

"This is a fantastic book! It helped me put my Internet and alternative marketing ideas to good use." -- Geoff Byrd, GarageBand.com's best-rated artist of 2004

Product Description

201 Do-It-Yourself Music Promotion Tips

With this manual, you’ll discover that music marketing doesn’t have to be expensive to be effective. Whether you’re promoting a fast-growing indie band or a one-man or one-woman act from your basement, the "Guerrilla Music Marketing Handbook" gives you the tools you need to get the most out of your music career.

Within these pages you’ll find:

• Dozens of Simple, High-Impact Ways to Promote Yourself, Your Band or Your New Release • Tips on How to Double Your CD Sales (in 90 Days or Less) • 25 Ways to Finance Your Next Recording Project, Music Video or Major Equipment Purchase • The 29 Most Important Elements in Creating a Killer Press Kit • And Lots More

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Product Details

• Paperback: 160 pages
• Publisher: Spotlight Publications (October 2001)
• Language: English
• ISBN-10: 0971483809
• ISBN-13: 978-0971483804
• Product Dimensions: 10.9 x 8.3 x 0.5 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (16 customer reviews)
• Amazon.com Sales Rank: #559,670 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

18 of 20 people found the following review helpful:

5.0 out of 5 stars If they allowed ten stars, I'd give it ten., March 6, 2003

By	Dan Oakenhead (Boulder, Colorado United States) - See all my reviews

I bought Bob's Guerrilla Music Marketing Handbook - and in less than two months I've done more to energize the mechanisms to promote my new CD, and previous three CDs, than I've done in the past four years combined.  Bob Baker really got me going.

Using this book opened up the floodgates of ideas and inspirations.  More than that - it crow-barred a self-convinced "I hate promotion" guy out of his stubborn old habits and into enthusiasm - which is no dang small feat!

16 of 19 people found the following review helpful:

5.0 out of 5 stars A "must-read" resource for all aspiring musicians, September 7, 2002

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas For Songwriters, Musicians, And Bands On A Budget by independent musician and songwriter Bob Baker, is a straightforward, "user friendly" guide to promoting one's music and increase sales. Baker covers all aspects of music marketing from designing a user-friendly web site, to exploiting music-related media, to financing a major project or equipment purchase. Guerrilla Music Marketing Handbook is a "must-read" resource for all aspiring musicians and songwriters. If you are a musician or songwriter looking to promote and market your own music in the always tough, always competitive music industry, then give a careful and considered reading to Bob Baker's Guerrilla Music Marketing Handbook!

8 of 9 people found the following review helpful:

5.0 out of 5 stars really good info for those on a budget, August 15, 2003

By	Ron Smith (Atlanta, GA) - See all my reviews

If you are broke (or just cheap), you will want to get your hands on this book. I used to spend a lot more money on promotion and not I am spending less and seeing more return. I love the Bob Baker stuff.