Guerrilla Music Marketing, Encore Edition: 201 More Self-promotion Ideas, Tips and Tactics for Do-it-yourself Artists (Paperback)

~ (Author)

Editorial Reviews

Product Description

Take a moment to picture this in your mind ... A room packed with enthusiastic fans at your next gig. An inbox loaded with e-mails from fans and media people clamoring to know more about your music. A clipboard overflowing with the names and addresses of people who just signed up on your mailing list. While you're at it, imagine this ... So many orders for your CDs and merchandise, you don't know how you'll get them all out in one day. The sweet feeling of being connected to and appreciated by thousands of music fans around the world. Does this picture match your reality today? If not, what's keeping you from getting there? It could be as simple as a new idea, a fresh approach, or a simple way of cutting through and reaching your ideal fans. Sometimes, it's the little things that create major breakthroughs. And those are exactly the kinds of tools, tips and strategies you'll find in "Guerrilla Music Marketing, Encore Edition: 201 More Self-Promotion Ideas, Tips & Tactics for Do-It-Yourself Artists" by Bob Baker. The first book in this series, the highly acclaimed "Guerrilla Music Marketing Handbook," has for years been considered the self-promotion bible for independent, empowered musicians. Derek Sivers, president of CD Baby, called it "the most creatively inspiring book I've ever seen on promoting your music!" About.com described it as "the one thing you need to launch a profitable music career." The book has been favorably reviewed in American Songwriter, Electronic Musician, Vibe and Music Connection magazines. It even made an appearance in the major motion picture "The School of Rock," starring Jack Black. Based on overwhelming positive feedback from readers, the Guerrilla Music Marketing Handbook has been a godsend for countless indie musicians. There was only one problem ... Author Bob Baker had even more innovative and inspiring ideas to share. In fact, he's accumulated an entire collection of creative, kick-butt marketing tactics since the first Guerrilla Music book was published. But none of that newer material has ever been available in book form. Until now! The 228-page sequel, "Guerrilla Music Marketing, Encore Edition," is now published. Note: This is not an updated version of his first Guerrilla Music book. It's a completely new title with all-new tips and real-life tactics to help you succeed. This Encore Edition delivers an arsenal of low-cost, high-impact promotion ideas for do-it-yourself, empowered musicians just like you. Within its pages you'll uncover creative ways to get exposure, connect with fans, sell CDs, and make more money with your music! --This text refers to the Kindle Edition edition.

Product Details

• Paperback: 232 pages
• Publisher: Bob Baker (February 1, 2006)
• Language: English
• ISBN-10: 0971483833
• ISBN-13: 978-0971483835
• Product Dimensions: 9.5 x 6 x 0.7 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #161,610 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Where Do You Start?, September 15, 2008

By	Genesis (Houston, TX) - See all my reviews

There is so much information in this book! The price doesn't compare to the knowledge you obtain...not by a long-shot! I felt like a kid in a candy factory. Guerrilla Music Marketing gave me so many choices of ways to do things, I didn't know where to start! All the information is explained in simple terminology and words you can understand. You don't need a dictionary for this one. If you are truly an I.N.D.I.E artist (the author defines the acronym in the book - I'm not giving any details away) you have to own this book! There's 2 books I carry...my bible and Guerrilla Music Marketing!

5.0 out of 5 stars Awesome resource, January 27, 2008

By	C. Harbert - See all my reviews (REAL NAME)

Easy read and very informative. This book will take you by the hand and help you become a more productive, successful and creative musician.

5.0 out of 5 stars Simply ALL I NEED, September 23, 2007

By	Gina G "indie girl" (los angeles, ca) - See all my reviews

It provides a better grasp on the marketing aspect in the music industry. i feel less overwhelmed to try and be innovative. With Bob's ideas as a start, the ideas just come flowing after that. His ideas are really helping my business. Ive been able to increase profits in less than a month, and have been able to book several BETTER gigs for the bands I represent. Thanks to him and myspace I just might be the happiest promoter in Los Angeles.