How to Select & Buy an Elite Domain Name (Paperback)

by Steve Baba (Author)

Editorial Reviews

Review
Recommended book. -- DrName.com, December 2002

Product Description
This book will help you obtain a brandable, memorable domain name within a few weeks at a reasonable cost, which will contribute to your brand equity and profits. You will be able to obtain a better name than your competitors have.

There are at least 10,000 words in a dictionary that would make great domain names plus at least 10,000 proper names and 10,000 great short coined-words. With a supply of 30,000 great names and millions of good names, it has always been a buyers’ market.

There is no need to pay more than a few thousand dollars for a great one-word domain name, and many good domain names are available for free. This book provides you with the information needed to beat domain name speculators at their games.

Both naming methodology to identify great domain names and negotiating/purchasing methods to obtain great domain names at low prices are covered. See the table of contents and excerpt for more.

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Product Details

• Paperback: 48 pages
• Publisher: EEENI Inc. (November 11, 2002)
• ISBN-10: 0971930619
• ISBN-13: 978-0971930612
• Average Customer Review: 4.7 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #4,828,898 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars Enlightening, Thought-Provoking, January 10, 2003

By A Customer

How To Select & Buy an Elite Domain Name was first written as a printable ebook with two pages on each side of an 8.5 by 11 sheet of paper - in case anyone didn't know. Such information and sample chapters are available at their website. I rank this book a 5 star book because the insights/examples provided far outweigh any concerns/problems I found with the book. This book caused me to look at domain names from a different perspective.

The book is segmented into four different sections. They are: Quality Naming Styles, Inferior Naming Styles (to avoid), How to buy from speculators/at auctions/brokers and miscellaneous topics at the end. Each section has approximately 20, one or two page subsections explaining the topic. What it does offer is quick, easy to read "business nuggets" that are a page or so in length.

I loved How To Select & Buy an Elite Domain Name for the following reasons:

1. It flat out states the importance of marketing & branding in choosing a business domain name. A brand or name is in the mind of the prospect. If you can build a powerful name brand, you will have a powerful marketing program. If you can't, then all the advertising, fancy graphics, sales promotion and public relations in the world won't help you achieve your objective.

2. Excellent examples of business/domain naming stupidity/effectiveness are provided. These insights, in my opinion, are quite on the nose, and he brings up good points.

3. He talks about the plethora of websites that are produced each year and the need to be memorable.

4. He discusses how names must get inside a consumer's mind.

5. The book was very easy to read - short, with examples.

I disliked How To Select & Buy an Elite Domain Name for the following reasons:

1. The price for, at best, a hundred-page book.

2. At times it reads like a college textbook, fair to all sides, but no absolute directions. Books by other consultants sometimes border on arrogance - my way is the right way.

3. It's NOT ideal for Internet-BEGINNERS seeking to learn what is a domain name. It's more a hundred-page executive report than a book filled with reference information. The author often refers beginners to the Internet for more information instead of explaining it.

Conclusion: Buy the book IF you are looking for an elite domain name. It is well worth the time and money.

3 of 4 people found the following review helpful:

5.0 out of 5 stars A great how-to book, with lots of information and examples., November 21, 2002

By A Customer

I found "How to Select & Buy an Elite Domain Name" a quick read that thoroughly covers selecting, valuing, and purchasing a domain name. The book is short, but it is packed with information and examples. It is well organized and easy to read.

If you are choosing a new domain name for the first time, this book will help you avoid many common mistakes like using numbers and words that sound alike. If the name you want is already registered, this book will help you with strategies to find an alternative and probably better domain name.

The book is definitely worth the price if you are planning on buying a domain name from a cybersquatter or speculator. After reading this book, I was able to confidently and logically negotiate a fair price from a speculator for the domain name I wanted.

0 of 1 people found the following review helpful:

4.0 out of 5 stars Tells How To Find Cheap and Free Good Names, February 17, 2003

By	"joe33175" (USA) - See all my reviews

The author bought Shrewd.com for his domain consulting firm for $1,400 and tells how to buy elite domain names cheap.

Want a free name? Tells how to choose the best free name.

The book may contain thousands of dollars of consulting advice and increase your sales by thousands, but expensive for a book. Lose one star for price.

This is a marketing/branding book. Not a technical DNS book.