Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort (Paperback)

~ (Author) "Some business owners seem to attract clients and customers by magic..." (more)
Key Phrases: great networkers, pitch letter, online networking, San Francisco, Lillian Vernon, United States (more...)

Editorial Reviews

Review

"More than slightly valuable, more than slightly fun to read, and more than slightly wonderful. Loaded with insights …" -- Jay Conrad Levinson, author "Guerilla Marketing" series with over 14 million sold in 39 languages

"Shows that success in business means staying true to your customer and your vision." -- Lillian Vernon, Founder and Chief Executive Officer, Lillian Vernon Corporation

"The perfect recipe for any business owner who wants to stop making cold calls and start making sales." -- C.J. Hayden, author, Get Clients Now!

Product Description

The best clients and customers are those who seek you out because they have already heard of you. Get Slightly Famous shows how to build visibility and credibility by positioning yourself as a valuable resource and mini-celebrity within your target market.

This book provides a practical toolbox of strategies for:
• getting consistent media attention
• using speaking engagements to cultivate your target market
• becoming a center of influence within your industry
• leveraging the Internet to its full potential
• creating ancillary "info-products" that supplement your income and build public awareness

See all Editorial Reviews

Product Details

• Paperback: 288 pages
• Publisher: Bay Tree Publishing (April 1, 2003)
• Language: English
• ISBN-10: 0972002111
• ISBN-13: 978-0972002110
• Product Dimensions: 8.9 x 6 x 0.8 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.7 out of 5 stars  See all reviews (35 customer reviews)
• Amazon.com Sales Rank: #484,430 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

5.0 out of 5 stars Worth the price for the teleseminar tips alone, September 7, 2005

By	Henry Devries "client seduction guru" (San Diego, CA) - See all my reviews (REAL NAME)

Top notch. As a marketing consultant to independent professionals and small service busineses, I found this book to be outstanding. For example, the book describes how a new trend for professionals and consultants who want to woo and win new clients is to offer teleclasses, also known as telephone seminars or teleseminars. The book explains that having heard you speak, people feel they know you personally, and are more confident about hiring you. The advantages are abundant. You don't have to be personally present to give a talk that reaches your target market, says Van Yoder. Online chats and teleconferences, using your own or others' telephone lines, can help you reach a lot of people eager to hear your message. The book is filled with great advice like this.

13 of 13 people found the following review helpful:

5.0 out of 5 stars Practical, Must Have Advice for the Small Business , January 25, 2006

By	John E. Lincoln "www.jelincoln.com" (St. George, UT United States) - See all my reviews (REAL NAME)

Amazon Verified Purchase

I have to agree with all the positive comments on this book. I've been in medical device consulting for over 10 years, and have tried some of the ideas in Yoder's book already (due to common sense or other consultants' / books' recommendations). But I found much more suggestions here, together w/ updated web-based ideas which I'm now working on employing. I also value his many real-world examples interspersed throughout the book. This is one of only a few books (and I have most) that I'll be rereading to assist in marketing my consulting services.

11 of 11 people found the following review helpful:

5.0 out of 5 stars A unique and instructional business guide, November 17, 2003

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

Get Slightly Famous: Become A Celebrity In Your Field And Attract More Business With Less Effort by Steven Van Yoder is a unique and instructional business guide to becoming famous within the context of the business world and thereby attracting clientele and increasing revenues through sheer visibility. A wealth of tips, tricks, and techniques for acquiring and consistently holding media attention; using speaking engagements to become noticed by a targeted market; harvesting the full potential of the Internet; creating ancillary "info-products" to build public awareness, and a great deal more, Get Slightly Famous is excellent, profitable, and highly recommended supplemental reading for businesspeople and marketers on all scales and theaters of commerce.