The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve your Marketing (Paperback)

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Editorial Reviews

Review

Jay Lipe's The Marketing Toolkit for Growing Businesses is first class. Packed with innovative marketing techniques... -- Eric Dondero Independent Publishing Reviews

Product Description

This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered.

After reading the book, you'll develop into a more confident marketer; able to take your company to the next level.

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Product Details

• Paperback: 256 pages
• Publisher: Chammerson Press, LLC (October 1, 2002)
• Language: English
• ISBN-10: 0972034501
• ISBN-13: 978-0972034500
• Product Dimensions: 8.8 x 7 x 0.7 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (12 customer reviews)
• Amazon.com Sales Rank: #108,343 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars My highest recommendation: valuable, hard-to-find advice, February 9, 2003

By	Experienced seminar leader (Massachusetts) - See all my reviews

As a marketing consultant and author of several books for entrepreneurs and professionals, I expected this volume to be similar to many other marketing books. It's not. Not only is it focused on existing rather than new businesses, it concentrates on planning and strategy, which receive little attention in other books. Full of checklists, charts and truly helpful explanations, it will aid you in creating and tweaking a reasonable, effective and comprehensive marketing program that grows your business.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Has much of value to offer even the more experienced, January 5, 2003

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

The Marketing Toolkit For Growing Business: Tips, Techniques And Tools To Improve Your Marketing by Jay B. Lipe (President of Emerge Marketing) is a step-by-step guided tour through the basic essentials of developing a successful marketing process regardless of the product or service being offered in local, regional, national, or international marketplace of commerce. Readers will learn what marketing is and is not; the most common marketing mistakes made by growing business and how to avoid them; how to quickly develop an effective marketing plan; how to efficiently implement a marketing plan; how to write promotional copy; how to measure the results of marketing efforts; as well as how to brand a company so that it will stand out and apart from any competitor. Enhanced with an extensive glossary of more than two hundred marketing terms, The Marketing Toolkit For Growing Business is ideal for the novice entrepreneur, and has much of value to offer even the more experienced businessman or businesswoman.

4 of 4 people found the following review helpful:

5.0 out of 5 stars From a small business owner and entrepreneur, January 13, 2003

By	Robert J. Vosburgh "9gs CEO" (Naples, FL USA) - See all my reviews (REAL NAME)

Jay Lipe's book is just what I needed to help me sort out the confusion I was feeling in putting together some new business campaigns. It is common sense marketing put into a very useful format. Looking at the book, I have marked 17 different pages for immediate action. For me, Chapter 14, "The Keys To Branding Your Company," was the most powerful. A must read for any business wanting to get their marketing house in order.