How To Be That Guy (Paperback)

~ Scott Ginsberg (Author)

Editorial Reviews

Review

Engaged from the start! This book isn't just about branding or growing your business – it’s about growing yourself. -- -Belinda Brin, Manager of Org. Learning, Nestle Purina

Engaged from the start! This book isn't just about branding or growing your business – it’s about growing yourself. ---Belinda Brin, Manager of Org. Learning, Nestle Purina

"If you're seeking more notoriety, more fame and more success, grab Scott’s book and DEVOUR it NOW!" -- Jeffrey GitomerBestselling author of The Little Red Book of Selling

"If you're seeking more notoriety, more fame and more success, grab Scott’s book and DEVOUR it NOW!“ --Jeffrey GitomerBestselling author of The Little Red Book of Selling

"Using the 47 lessons in this book will take you to a an even higher level of professional success!" -- -Shep Hyken, CSP, Author of Moments of Magic

"Using the 47 lessons in this book will take you to a an even higher level of professional success!" ---Shep Hyken, CSP, Author of Moments of Magic

Product Description

This book reveals 47 secrets to help entrepreneurs MAXIMIZE their visibility, credibility, uniqueness, authenticity and memorability in the eyes of their customers and prospects. Ginsberg offers practical lessons for professionals who want to make a name for themselves such as:

*How to create an unforgettable personal brand
*Discover how to position your value and increase visibility to magnetize more business
*Facilitate authentic and approachable word of mouth about you, your company and your ideas

See all Editorial Reviews

Product Details

• Paperback: 214 pages
• Publisher: Front Porch Publishing (August 1, 2006)
• ISBN-10: 0972649727
• ISBN-13: 978-0972649728
• Product Dimensions: 8.3 x 5.5 x 0.7 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #472,853 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Packed with terrific info , December 19, 2006

By	Bill Collier "www.collierbiz.com" (St. Louis, Missouri USA) - See all my reviews

Scott Ginsberg's book, "How to be That Guy", is filled cover-to-cover with great tips and how-to's on everything related to raising your profile and positioning yourself in the marketplace.

Ginsberg's writing style is conversational and easy to follow. Most of the 47 chapters are short, and the ideas come at you in brief bursts. Throughout the book, he quotes and borrows ideas from others (and credits them appropriately), but still puts his own twist on each one. Even the simplest ideas come across in a new light.

I read many business books, and most end up on my shelf never to be opened again. A select few stay close to my desk for future reference, and that's where I'll put this one.

- Bill Collier, author of "How to Succeed as a Small Business Owner ... and Still Have a Life"

3 of 3 people found the following review helpful:

5.0 out of 5 stars Cover price well worth the list on page 195, October 25, 2007

By	Christina Katz, author of Writer Mama & Get K... (Wilsonville, Oregon) - See all my reviews

Okay, I'm not going to tell you what's on page 195, but for me, the value of this list was worth what I paid for the book. In fact, from now on, and all throughout writing my second book, which is what I'm currently doing, I'm going to wake up and repeat this list like a mantra. The title is a little awkward, since I'm not a guy and don't plan on switching any time soon. However, you do get past the title challenge pretty quickly. And after that, this book is full of great advice, inspiration, and insights, which is what I admire about this young man in the first place. I highly recommend this book, and in fact, I will, to my students.

2 of 2 people found the following review helpful:

5.0 out of 5 stars This is a MUST read for anyone to create a name for yourself!, August 26, 2008

By	C. Spencer Reynolds "Business Coach - Book Lover" (SLC, UT USA) - See all my reviews (REAL NAME)

Length:: 1:38 Mins

This book is a fun, fast and insightful read. Scott's writing style is informal and easy to love. Read this one with a group and watch the ideas you help each other come up with, it is a blast!