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Editorial Reviews
When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your organization. With traditional marketing tactics declining in effectiveness, passionate customer-driven referrals are the valuable new currency.
For many companies, the process of how to create customer evangelists begins with discussions inside the company. The "Creating Customer Evangelists Discussion Guide" uses a series of provocative questions to uncover an organization's current customer-related practices related to the tenets of customer evangelists. The Discussion Guide is designed for department heads, marketing directors, entrepreneurs and change agents.
About the Author
Authors Ben McConnell and Jackie Huba are founders and principals of Wabash & Lake, whose cause is to help organizations create passionate evangelists for their products and services. The authors are frequent keynote speakers and conduct seminars about customer evangelism for a variety of organizations.
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69% buy the item featured on this page: Creating Customer Evangelists Discussion Guide$15.95 |
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