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Editorial Reviews
Product Description
Walt Disney created cartoons, animated features and feature films, and his most successful venture was the creation of Disneyland. This book, by a Disney outsider, is an independent examination of Disney's most powerful success secrets. It focuses on how Disney achieved financial success, and on the Disney company's amazing management techniques. Use these methods at home or in your business.
About the Author
Rich Hamilton writes on selling, marketing, and advertising. A former broadcast executive and newspaper reporter, Rich also has experience as a professional photographer and a systems analyst. He has trained hundreds of salespeople and helped many businesses with their marketing strategies.
Walt Disney created cartoons, animated features and feature films, and his most successful venture was the creation of Disneyland. This book, by a Disney outsider, is an independent examination of Disney's most powerful success secrets. It focuses on how Disney achieved financial success, and on the Disney company's amazing management techniques. Use these methods at home or in your business.
About the Author
Rich Hamilton writes on selling, marketing, and advertising. A former broadcast executive and newspaper reporter, Rich also has experience as a professional photographer and a systems analyst. He has trained hundreds of salespeople and helped many businesses with their marketing strategies.
Today, Rich consults and speaks on management skills that help create a sales-oriented company culture.
Rich has the unique ability to see business in ways most people miss.
He has a special passion for the Disney business model, and has been studying it since 1986. Rich delights in discovering new and old business methods in use at Disneyland and Walt Disney World.
"Disneyland is special," Rich maintains. "It’s magic to walk the same streets that Walt Disney walked, to see the same buildings, the same attractions, even the same trees... though they’ve grown a lot in the last 35 years. When I go to Disneyland I try to see things the way Walt would see them, and experience the park as if I was his personally invited guest."
It’s said that touring Disneyland with Rich is a real treat, with his special understanding of the structure and history. One business associate said, "Rich pointed out things that I’d never realized were there. We met cast members and visited about things I’d never imagined. I began to look at Disneyland in a whole new, exciting way."
Product Details
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