Internet Business Magic: Using Disney's Magic Strategy in Your Own Online Business (Paperback)

~ Rich Hamilton (Author)

Editorial Reviews

Product Description

The remarkable business model established by Walt Disney at Disneyland and Walt Disney World becomes a model for your internet business. Walt Disney was an innovator. This book, by a Disney outsider, is an independent examination of Disney's most powerful business methods and how they can be applied to an online business.

Product Details

• Paperback: 96 pages
• Publisher: SellBetter Tools (March 15, 2004)
• Language: English
• ISBN-10: 0972847618
• ISBN-13: 978-0972847612
• Product Dimensions: 8.2 x 6.1 x 0.3 inches
• Shipping Weight: 5.1 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #2,031,669 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3.0 out of 5 stars Too Little Magic, July 13, 2004

By	Larry Slater "The Frugal College Student" (Leo, IN) - See all my reviews

When I first got this book I was looking for something that would increase my my web site's business. I thought that using a business strategy that Walt Disney used would be unique and maybe would make my site unique. However, what I read was really just a rehash of what all the rest of the web site business books say; only in a much smaller package. Simple. Succinct. No frills. This book reads more like notes taken in a college class then by someone who really knows the subject and who wants everyone to understand it. And at a listed price of $20 US, it is a bit costly. And don't believe the claim of a 800 page web site to back up the book. Maybe I'm just blind, but I couldn't find those 800 pages. I did find a very simple web site that provided mighty few resources to back up that 800 page claim.

Over all this book was a big disappointment. If you must read it, get it at the library and save your money for a more comprehensive book on web site marketing or maybe Mr. Hamilton's book on Disney Magic.

5.0 out of 5 stars More Magic from Rich Hamilton, May 14, 2004

By	Rob (Hornsby, NSW Australia) - See all my reviews

In just three sections, Rich gives us a foundation, an internet business strategy, and and implementation techniques as to how to apply that Disney Magic to our internet business, our websites, and even our home-life too - and does it in his typically fun fashion.

Lots of real life examples, plus quotes, trivia and even an exclusive website for readers all combine to make learning a pleasure, and give you plenty of tools to build a better online presence. It's one of those books that I tend to refer to time and time again - to recap information, and to get guidance in new or challenging situations. I have successfully used the advice contained within to my advantage on many occasions.

A great list of suggested further reading, lots of useful links, and a comprehensive index round out this book and make it invaluable in both your business and your home life. I would recommend this book to anyone !

-Rob.