Creating Catalogs that Sell (Spiral-bound)

by Carol Ann Waugh (Author)

Editorial Reviews

Review
"A resource that every catalog marketer should have at their finger-tips. Packed with easy-to-follow advice." -- Michael Subrizi, Dir of Marketing, MDR

"This book an indispensable reference for all catalog marketers. " -- Michael Hopkins,, VP, Glencoe/McGraw Hill

"You owe it to your company to read this book." -- Adrienne Watts, VP Marketing, NSSEA

Product Description
This highly readable, information-packed book, organized in an easy-to-use, step-by-step format, details all the elements of creating a successful catalog to help you:

• Generate higher total revenue

• Increase the average dollar order

• Attract a significant number of new customers

• Increase the total revenues from existing customers

• Stand out in an increasingly competitive environment

Perfect for educational publishers of all sizes, this concise, one-stop resource clearly outlines how to: develop an overall strategy, select the right mailing lists, use copy that sells and a design that supports the copy, devise effective offers and pricing, mail at the right time, and, of course, track response.

Not only is Creating Catalogs That Sell an invaluable checklist for producing a successful, profitable catalog, it also provides a wealth of examples of successful catalog covers and pages, drawn from 18 educational publishers – with helpful captions highlighting their strategic selling features. "Hot Tips" are included with every chapter, giving publishers an array of great ideas they can incorporate into their next round of catalogs.

See all Editorial Reviews

Product Details

• Spiral-bound: 96 pages
• Publisher: Xcellent Marketing (September 1, 2003)
• ISBN-10: 0972892605
• ISBN-13: 978-0972892605
• Product Dimensions: 6.8 x 5 x 0.3 inches
• Shipping Weight: 0.8 ounces
• Average Customer Review: 3.9 out of 5 stars See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #1,653,729 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

20 of 21 people found the following review helpful:

1.0 out of 5 stars Buyer beware! $25 for a lousy term paper., June 27, 2004

By	Scott E. Glenn (Dorado, PR USA) - See all my reviews (REAL NAME)

I agree entirely with the reviewer who called this publication an: "Overpriced pamphlet - an outrageous ripoff."

I purchased the pamphlet based on the first few reviews and did not see the last review before making my purchase. I am convinced now that the first few people to review the pamphlet were hired by the publisher (or maybe it was the publisher using different names!). How anyone in their right mind or in good conscience could recommend paying $25 for this flimsy, poorly printed, content-devoid, term paper is beyond me.

Buyer beware! I've never tried to return something to Amazon before - don't even know what their return policy is. But, I am certainly not going to keep this item whether or not they refund my money.

10 of 11 people found the following review helpful:

1.0 out of 5 stars Overpriced pamphlet - an outrageous ripoff, October 15, 2003

By	FamilyMan (Lancaster PA) - See all my reviews

Received a direct mail piece from the publisher on this book and their companion "Publishing without Borders" and ordered both based on the reviews. What an incredible disappointment!
Both are being returned. Unfortunately they spent more on the sales piece than they did on the book. Books are 4 x 5 inches, grainy illustrations ( docutech?). You won't find anything new here and far,far less than the classic books by Bob Stone or Edward Nash.

2 of 5 people found the following review helpful:

5.0 out of 5 stars A must-read for anyone who produces catalogues, November 25, 2003

By	Florrie Kichler (Indianapolis, IN USA) - See all my reviews (REAL NAME)

"A must-read for publishers producing their first or even their 200th catalogue! Carol Waugh has distilled a complex subject into a practical, how-to guide that provides valuable information from both a design and a marketing perspective. Highly recommended--Florrie Kichler, Patria Press, Inc.