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Creating Catalogs that Sell
 
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Creating Catalogs that Sell (Spiral-bound)

~ Carol Ann Waugh (Author)
3.9 out of 5 stars  See all reviews (8 customer reviews)


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Editorial Reviews

Review

"A resource that every catalog marketer should have at their finger-tips. Packed with easy-to-follow advice." -- Michael Subrizi, Dir of Marketing, MDR

"This book an indispensable reference for all catalog marketers. " -- Michael Hopkins,, VP, Glencoe/McGraw Hill

"You owe it to your company to read this book." -- Adrienne Watts, VP Marketing, NSSEA


Product Description

This highly readable, information-packed book, organized in an easy-to-use, step-by-step format, details all the elements of creating a successful catalog to help you:

• Generate higher total revenue

• Increase the average dollar order

• Attract a significant number of new customers

• Increase the total revenues from existing customers

• Stand out in an increasingly competitive environment

Perfect for educational publishers of all sizes, this concise, one-stop resource clearly outlines how to: develop an overall strategy, select the right mailing lists, use copy that sells and a design that supports the copy, devise effective offers and pricing, mail at the right time, and, of course, track response.

Not only is Creating Catalogs That Sell an invaluable checklist for producing a successful, profitable catalog, it also provides a wealth of examples of successful catalog covers and pages, drawn from 18 educational publishers – with helpful captions highlighting their strategic selling features. "Hot Tips" are included with every chapter, giving publishers an array of great ideas they can incorporate into their next round of catalogs.


Product Details

  • Spiral-bound: 96 pages
  • Publisher: Xcellent Marketing (September 1, 2003)
  • ISBN-10: 0972892605
  • ISBN-13: 978-0972892605
  • Product Dimensions: 6.8 x 5 x 0.3 inches
  • Shipping Weight: 0.8 ounces
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon.com Sales Rank: #1,850,488 in Books (See Bestsellers in Books)


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Customer Reviews

8 Reviews
5 star:
 (5)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
3.9 out of 5 stars (8 customer reviews)
 
 
 
 
Most Helpful Customer Reviews

 
20 of 21 people found the following review helpful:
1.0 out of 5 stars Buyer beware! $25 for a lousy term paper., June 27, 2004
By Scott E. Glenn (Dorado, PR USA) - See all my reviews
(REAL NAME)   
I agree entirely with the reviewer who called this publication an: "Overpriced pamphlet - an outrageous ripoff."

I purchased the pamphlet based on the first few reviews and did not see the last review before making my purchase. I am convinced now that the first few people to review the pamphlet were hired by the publisher (or maybe it was the publisher using different names!). How anyone in their right mind or in good conscience could recommend paying $25 for this flimsy, poorly printed, content-devoid, term paper is beyond me.

Buyer beware! I've never tried to return something to Amazon before - don't even know what their return policy is. But, I am certainly not going to keep this item whether or not they refund my money.

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10 of 11 people found the following review helpful:
1.0 out of 5 stars Overpriced pamphlet - an outrageous ripoff, October 15, 2003
By FamilyMan (Lancaster PA) - See all my reviews
Received a direct mail piece from the publisher on this book and their companion "Publishing without Borders" and ordered both based on the reviews. What an incredible disappointment!
Both are being returned. Unfortunately they spent more on the sales piece than they did on the book. Books are 4 x 5 inches, grainy illustrations ( docutech?). You won't find anything new here and far,far less than the classic books by Bob Stone or Edward Nash.
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2 of 5 people found the following review helpful:
5.0 out of 5 stars A must-read for anyone who produces catalogues, November 25, 2003
By Florrie Kichler (Indianapolis, IN USA) - See all my reviews
(REAL NAME)   
"A must-read for publishers producing their first or even their 200th catalogue! Carol Waugh has distilled a complex subject into a practical, how-to guide that provides valuable information from both a design and a marketing perspective. Highly recommended--Florrie Kichler, Patria Press, Inc.
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Most Recent Customer Reviews

4.0 out of 5 stars Flogging by catalogue
What a joy it is to see an American who spells "catalog" correctly! The 'New York Times Stylebook' and the 'Washington Post Stylebook' have finally departed from the... Read more
Published on June 11, 2004 by Terry Seale

5.0 out of 5 stars Every Catalog Marketer Should Have This Resource
A resource that every catalog marketer should have at their finger-tips. Packed with easy-to-follow advice that will improve the effectiveness of this important marketing... Read more
Published on November 3, 2003

5.0 out of 5 stars An Invaluable Checklist
Carol does a fabulous job of detailing the elements of a successful, profitable catalog. For beginners, it is an invaluable checklist. Read more
Published on November 3, 2003

5.0 out of 5 stars Read this Book!
A comprehensive, yet easy-to-use reference for school marketers of all sizes. If you want your catalog to perform at its greatest potential, you owe it to your company to read... Read more
Published on November 3, 2003

5.0 out of 5 stars Indispensable Reference
Carol Waugh's in-depth knowledge and her exceptional talent for communicating the essentials of catalog development make this book an indispensable reference for all catalog... Read more
Published on November 3, 2003

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