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Book Description
Sign-Up for Culture answers the question: "Now that I see my e-mail marketing is really working, how can I grow my e-mail list quickly?"
Sign-Up for Culture answers the question: "Now that I see my e-mail marketing is really working, how can I grow my e-mail list quickly?"
Today, arts marketers are caught in a transition. Arts patrons are living in a digital world where e-mail communication has become ingrained into the fabric of their daily lives. However, arts marketers don’t yet have an e-mail relationship with most of them. Here is what you need to know to build those relationships quickly and effectively.
You’ll learn
* How arts patrons behave online and how to market to them
* What goes into an e-mail acquisition plan and how to create one
* 20 Top Ideas to build your list quickly
You’ll understand the new anti-spam law
The Federal CAN-SPAM law is complicated, and all arts and not-for-profit organizations are bound by it.
* Learn what you need to do to comply with the law
* Learn how to build your list legally and avoid being considered a "spammer"
About the Author
Eugene Carr is the founder and president of Patron Technology and author of "Wired for Culture: How E-mail is Revolutionizing Arts Marketing" (2003) and Sign Up for Culture: The Arts Marketers Guide to Building an Effective E-mail List" (2004).
Patron Technology is an arts e-marketing software company which offers PatronMail, an e-mail marketing system. Its client base of over 200 arts organization in the U.S. and the U.K. includes the Whitney Museum, Cleveland Orchestra, Roundabout Theater, New York City Opera. Prior to Patron Technology, Mr. Carr was the founder and president of CultureFinder.com, an award-winning arts information portal, which was funded by America Online and Comcast.
Mr. Carr has been involved in both arts management and the corporate world for the last two decades. From 1991-1996, he served as the executive director of the American Symphony Orchestra at Lincoln Center, and simultaneously served in the same position for the Concordia Orchestra beginning in 1994. He founded High Five - Tickets to the Arts an award winning organization that offers a five dollar ticket program for NYC high school students sponsored by Citibank & TicketMaster, and served as its first chairman of the board. He earned undergraduate degrees in History and Cello from Oberlin College and Conservatory and an MBA from Columbia Business School.
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