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Editorial Reviews
Book Description
AbuLLard's ABC's of Branding: 26 Concepts that Capture the Essence of Good Brand Management is a memorable and humorous approach to describing the fundamentals of good brand management. For each letter of the alphabet there is a brief description of why the concept is important and a cartoon that captures the essence of the concept in a humorous and memorable way. The letters are also annotated with: Cow Tips, things that can sneak up on you and upset your brand strategy if you're not paying attention; and Sheep Shots, comments from another point of view. Most business books about branding are too thick and analytical for most people, especially if branding isn't their primary interest. This approach demystifies the process of good branding by reducing it to concepts that are illustrated in a humorous, slightly irreverent way. People in other disciplines -- such as finance, operations, and technology -- really appreciate the humorous approach. More importantly, they get the message.
About the Author
Jane Cameron and Jean Wilcox, co-founders of CattLeLogos Brand Management Systems, a company that enables small companies to build good branding practices into their corporate DNA, spent many years in Corporate America. They have worked as executives in both technology and marketing organizations, and have experienced painful branding processes. They developed the CattLeLogos Methodology(TM), which takes most of the pain out of the typical brand creation, development, maintenance, and transition process. Gary Kopervas, a nationally syndicated cartoonist, has an agency background and has worked on many campaigns. He, too, understands the importance of brand management. He is currently CEO of Thinkwholebrands, a brand management and creative thinking consultancy. Don Hanes, a former member of a special ops search and rescue team, is a technical illustrator, web-publisher, and multimedia expert. He created the docents AbuLLard, HayLoise, and G. BuLLoba who are featured in the book. AbuLLard is the spokescow for CattLeLogos Brand Management Systems. As a wise bovine, he is an expert on the branding process. Much of his wisdom is captured in the book.
AbuLLard's ABC's of Branding: 26 Concepts that Capture the Essence of Good Brand Management is a memorable and humorous approach to describing the fundamentals of good brand management. For each letter of the alphabet there is a brief description of why the concept is important and a cartoon that captures the essence of the concept in a humorous and memorable way. The letters are also annotated with: Cow Tips, things that can sneak up on you and upset your brand strategy if you're not paying attention; and Sheep Shots, comments from another point of view. Most business books about branding are too thick and analytical for most people, especially if branding isn't their primary interest. This approach demystifies the process of good branding by reducing it to concepts that are illustrated in a humorous, slightly irreverent way. People in other disciplines -- such as finance, operations, and technology -- really appreciate the humorous approach. More importantly, they get the message.
About the Author
Jane Cameron and Jean Wilcox, co-founders of CattLeLogos Brand Management Systems, a company that enables small companies to build good branding practices into their corporate DNA, spent many years in Corporate America. They have worked as executives in both technology and marketing organizations, and have experienced painful branding processes. They developed the CattLeLogos Methodology(TM), which takes most of the pain out of the typical brand creation, development, maintenance, and transition process. Gary Kopervas, a nationally syndicated cartoonist, has an agency background and has worked on many campaigns. He, too, understands the importance of brand management. He is currently CEO of Thinkwholebrands, a brand management and creative thinking consultancy. Don Hanes, a former member of a special ops search and rescue team, is a technical illustrator, web-publisher, and multimedia expert. He created the docents AbuLLard, HayLoise, and G. BuLLoba who are featured in the book. AbuLLard is the spokescow for CattLeLogos Brand Management Systems. As a wise bovine, he is an expert on the branding process. Much of his wisdom is captured in the book.
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Inside This Book Explore: Books on Related Topics | Concordance | Text Stats Key Phrases - SIPs: brand guidelines, brand promise, brand image, brand management Browse Sample Pages: Front Cover | Copyright | Table of Contents | Excerpt | Back Cover | Surprise Me! |
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Inside This Book
(learn more)
First Sentence:
All aspects of your "brand" must be APPROPRIATE for your business. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
brand guidelines, brand promise, brand image, brand management New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover | Surprise Me!
All aspects of your "brand" must be APPROPRIATE for your business. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
brand guidelines, brand promise, brand image, brand management New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover | Surprise Me!
