The Principles of Beautiful Web Design (Paperback)

by Jason Beaird (Author)

Editorial Reviews

Product Description
Tired of making web sites that work absolutely perfectly but just don't look nice?

If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites.

Understand the design process, from discovery to implementation

Understand what makes "good design"

Developing pleasing layouts using grids, the rule of thirds, balance and symmetry

Use color effectively, develop color schemes and create a palette

Use textures, lines, points, shapes, volumes and depth

Learn how good typography can make ordinary designs look great

Effective imagery: choosing, editing and placing images

And much more

Throughout the book, you'll follow an example design, from concept to completion, learning along the way. The book's full-color layout and large format (8" x 10") make The Principles Of Beautiful Wed Design a pleasure to read.

Editorial Reviews

"The Principles of Beautiful Web Design is a good book to kick start your graphic-design journey. The biggest benefit that I got from this book is the knowledge to learn from great designs as opposed to just admiring them in a state of awe." - Slashdot.org

"Jason is a great writer, and the book is quite easy to read. It's put together wonderfully, including many full color screenshots and other forms of imagery that make the book a pleasure to read. I'd definitely recommend the book to anyone in Web design." - MondayByNoon

"Jason Beaird covers web design in a way that non-designers can understand. He walks you through all of the aspects of design development from initial meeting to finished product. If you are just getting into web development, this is a must read." - Blogcritics.org

"This is a thoroughly practical guide to web design that is very well written: good technical depth in easy-to-understand language with excellent illustrations and graphics that support the text. For many users it will be the only web-design text they will need. For those who want to further advance their skills and knowledge it will provide a sound foundation." - PC Update

"His "Don't just tell, show!" style makes this book accessible to everyone... It strikes a carefully thought-out balance between describing principles and illustrating them. It is clear and well structured, with practical examples in every chapter." - Mitch Wheat

About the Author
Jason the Designer Man, as one of his co-workers once called him, dual-majored in graphic design and digital media at the University of Central Florida. When hes not working on web sites, he enjoys disassembling electronics and using them in his artwork. Jason writes about his adventures in design and technology on his personal site, jasongraphix.com

Product Details

• Paperback: 180 pages
• Publisher: SitePoint; 1 edition (January 31, 2007)
• Language: English
• ISBN-10: 0975841963
• ISBN-13: 978-0975841969
• Product Dimensions: 9.9 x 7.9 x 0.5 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars See all reviews (65 customer reviews)
• Amazon.com Sales Rank: #9,502 in Books (See Bestsellers in Books)

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  #30 in	Books > Computers & Internet > Programming > Graphics & Multimedia
  #72 in	Books > Computers & Internet > Web Development > Programming

Customer Reviews

Most Helpful Customer Reviews

99 of 102 people found the following review helpful:

4.0 out of 5 stars A good design primer, February 12, 2007

By	Tommy Olsson "accessibility evangelist" (Sweden) - See all my reviews (REAL NAME)

I'm not a graphic designer, I'm a techie. This book is a good introduction to graphic design for the web that even I can understand.

Jason Beaird takes us through the design process in a number of steps: layout, colour, texture, typography and images. He shares his wealth of in-depth knowledge in a way that makes it accessible even to those of us who do not have a university degree in design. He doesn't dumb it down, he just explains things very well using an easygoing literary style sprinkled with good-natured humour.

By itself this book will not teach you good web design. It doesn't go into any technical details and it (naturally) focuses on the visual part and aesthetics. Things like semantics and accessibility are subordinate and some of the practices he suggests are less than ideal from those points of view.

There are even some fairly serious errors in the code samples, but those are most likely introduced by the editor rather than the author.

If you know your way around (X)HTML and CSS, but struggle with making your sites more visually attractive, this book is a very good resource. It won't automagically make you a top-notch designer, but it will teach you the foundations and - most importantly - explain WHY things are the way they are.

If you are a web design beginner the book is a good resource for the graphic design part, but don't pay too much attention to the technical parts.

24 of 24 people found the following review helpful:

5.0 out of 5 stars Wow - a gap that has needed filling for years, March 2, 2007

By	TheOriginalH - See all my reviews

Having "stumbled" into web design almost ten years ago, with no real visual design background to speak of, I have over the course of time picked up principals. This was no easy task, and meant trawling countless websites and articles, being intimidated and awed by the breadth of knowledge and theory that is required to even suggest that you have an idea of what visual design is all about. Some of the articles I read required obscene amounts of concentration and application to the task at hand, as well as some difficult and surprising mental leaps.

A couple of years ago, "The Zen of CSS design" went some way to solidifying some of the pricipals I had learned, and helped guide me in new directions, yet still at times was a little inaccessible and while it is a great reference for themed ideas and principles, this new book has frankly blown me away...and I really wish it had been written a long time ago!

I possess several SitePoint books, but only two others have I read cover to cover in almost one sitting, and then revisited; Kevin Yanks's PHP book and Stuart Langridges Java/ECMA script and DOM book. Not only was the content of these books superb, but the writing style was infectious and consequently the ideas were absorbed quickly. The same is most definitely true of this publication.

Targetted largely at the coding/programming end of the market, it essentially provides the reader with a firm grounding in the ideas, theory and some history of visual design, breaking it down into sensible chunks and providing just the right level of information to leave you not only with a solid base, but thirsting for further knowledge.

This publication could have saved me quite literally weeks and months of stumbling research had I discovered it years ago, and even now is a brilliant refresher for those of us unfortunate enough to have pursued a "proper" degree ;).

For budding and established web designers, I cannot recommend this book highly enough.

24 of 26 people found the following review helpful:

5.0 out of 5 stars Tremendous resource for web site design, May 21, 2007

By	James Holmes "Co-Author 'Windows Developer Po... (South Central Ohio) - See all my reviews (REAL NAME)

This is perhaps one of the best books I've read in a long time, mostly because it's targeted specifically to folks like myself: those who are technically sound but graphically impaired. My solid skills behind a camera translate not at all to good site design and layout, so I was really excited to look through this book when I first heard about it.

Beaird has written a very concise, gloriously illustrated work that does a tremendous job of covering everything from layout/composition to textures and color. Throughout the book Beaird uses real-world examples of sites that illustrate the particular point he's working on. Sitepoint's willingness to spring for full-color printing helps nail down Beaird's content.

The book clearly discusses layout fundamentals like balance, grid theory, and symetry/asymetry. The chapter on color hits color psychology ("Feeling a bit blue today?"), palatte selection, and the value of using color wheels to pick complementary and contrasting colors.

The rest of the book is every bit as golden, hitting texture, typography, and imagery. There are a number of terrific resources for fonts, colors, and images with a mix between free and commercial resources.

This isn't a book to find out the details of how blocks flow and clear in CSS, nor is it a book to learn about the latest and greatest in AJAX/Javascript. What this book does cover, and covers well, are the higher-level, vital concepts you need to grok before you start wiring up AJAX controls and laying out <div> elements.

The Principles of Beautiful Web Design isn't just for lame design folks like myself. I imagine even accomplished web designers could learn a thing or two from it. It's that good.