Fine Line Rule #3 paid for the book for me. ...Your "mental picture" technique is perfect! ...already using it. Thanks! -- Rick Crawshaw, RAC Leadership, Rochester, NY
Fine Line Rule #3 paid for the book for me. ...Your "mental picture" technique is perfect! ...already using it. Thanks! --Rick Crawshaw, RAC Leadership, Rochester, NY
Very powerful stuff! ...simply and easily explained. ...key rules were direct and effective. ...a valuable resource for years to come. -- Stephen Marsh, Threshold Sound & Vision, Los Angeles, CA
Very powerful stuff! ...simply and easily explained. ...key rules were direct and effective. ...a valuable resource for years to come. --Stephen Marsh, Threshold Sound & Vision, Los Angeles, CA
Product Description
Learn how to "maintain a selling GROOVE, while avoiding a selling RUT" in this powerful book on successful sales and marketing strategies. Speaker and author George Kittredge instructs small business owners, sales managers, and anyone who sells professionally, on how to turn prospects into customers. There's a Fine Line Between a GROOVE and a RUT offers easy to understand tips and techniques on how to attract those first clients and how to get others talking about your business. Other books tell you what you should do. This book shows you how to do it. Using real world examples and simple training exercises, you'll learn:
- the 8-step Selling Agenda
- the 10 Fine Line Rules for successful selling, and
- the 21 Fine Line Indicators that a peak performer is slipping toward a rut.
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