Atomic Dog -- The Testosterone Principles (Paperback)

~ TC Luoma (Author)

Editorial Reviews

Product Description

What's wrong with Testosterone anyway? And what's so wrong with being masculine? Testosterone, after all, is the elixir of heroism, passion, drive, energy, and intensity. Didn't you know that? Or has all that "primitive" stuff been sucked out of you by a society that would like to keep your manhood safely locked up in a jar under the bed, only to be removed during times of war and procreation (which you better not enjoy)? Luckily for Testosterone-fueled men and the women who love them, this maligned hormone has a crusader. It began seven years ago in an online magazine called Testosterone Nation. In his Atomic Dog column, TC began to define and outline the masculine ideal for the new millenium. Is TC an edgy humorist? Yes. Is he an advocate, defender, and reveler in all things Testosterone? Yes, that too. Is he a sensitive intellectual? Yep. A motivational guru for people who hate motivational gurus? Roger that. A firebrand for unabashed manhood in an increasingly sissified society of wimps? Ditto. Thousands of people now visit T-Nation.com every week to see what TC has to say. This book is a "best of" collection from those weekly columns. It will no doubt make a lot of people angry. It will no doubt be highly offensive to many individuals. Good.

About the Author

TC Luoma was born to Finnish immigrants in Windsor, Ontario, but spent the bulk of his youth and adolescence in nearby Detroit, Michigan. He attended Eastern Michigan University where he earned degrees in Microbiology and English Language and Literature. After college, TC had a host of jobs, including stints as an assembly line worker, an armored car guard, a phlebotomist, a used car salesman, a male model, a Freshman English teacher, a short order cook, a technical writer (who wrote books on how to take apart cruise missiles), and many other jobs too numerous to list. His diverse educational background and work experience has made him uniquely qualified to comment on the state of the American male. (He can also whip your butt in Trivial Pursuit.) Currently, TC is the editor-in-chief of Testosterone Magazine, a newsstand and Internet magazine devoted to weight training, sports supplementation, and in general, changing your physique. (Their unofficial motto is "Look Good Naked.") In addition to publishing revolutionary ideas about sports training, the magazine discusses sex, women, the male psyche, and what TC calls the "testosterone void" in America. TC currently lives in La Jolla, California with his wife, Laurie, and his Staffordshire Bull Terriers, Toney and Riley. His wife, when describing him, likes to quote Tuco from The Good, the Bad, and the Ugly: "He's tall, blonde, smokes a cigar, and he's a peeg."

Product Details

• Paperback: 384 pages
• Publisher: Testosterone Publishing, LLC; 1st edition (February 2, 2007)
• Language: English
• ISBN-10: 0977306313
• ISBN-13: 978-0977306312
• Product Dimensions: 8.5 x 5.4 x 0.7 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #620,240 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars Testosterone-driven knight errant, April 2, 2007

By	M. Warner - See all my reviews (REAL NAME)

This book is not recommended for uptight people. It is not recommended for those who are terrified of the "beastly" word Testosterone. It is also not recommended if you think you will get a sort of "chicken soup for Man's soul". If this is you, give up now. You will be offended, you will be disgusted, and you won't have actually bothered to read a word that TC has written and tried to understand what he is saying. You'll just lump it into the category of "evil things we must keep away from the blessed, rosy-cheeked innocent CHILDREN!" God forbid they ever actually realize there's more to life than sitting in your desk with neatly combed hair and ritalin imposed calm. You know, so they can be good little boys and never step outside the cave to take a look around.

If that is not you, however, you will most likely be rolling on the floor gasping for air at least once while reading this book. TC says what pretty much most men think, and he says it unashamed. Most of all, he makes you think, even if you think that he's been whacked in the head with a 45 lb plate one too many times. This is a book I would buy for most any man that needs to reclaim his pride, who has been beaten to death the the omnipresent PC bulls*t and had his sense of who he is locked away along with his balls by the crusading uptight right or the man hating ultra-left. This book is for anyone who's ever been outraged at the injustice in the world or had the irrepressible desire to go "Ah-nold" on the ridiculous constraints of modern life. Anyone who's ever wanted to be wild and free, this book is for you. This book is also for any women out there who like their men 'high-octane" and rough around the edges, but true to the core. Women who "get" high testosterone men will probably be laughing almost as loud as the guys reading this. Women who don't will no doubt be offended at the countless references to dark and dirty things, or the mis-perceived objectification of women (which TC and other T-men are vehemently against). TC is remarkably well read, at home discussing all things Dostoevsky or Shaw or Rand, or talking about women underpants and bras. Truly fresh air. Personally, I've been disappointed at the books that purport to expound on what is considered "manly". Too many are practically parodies of themselves, doling out ridiculous and wildly inaccurate statements. Often, they are almost as bad as the popular celebrity culture, telling men to wear this or buy that because it's manly to be a conformist, don'tchaknow.

There is not that much training information in this book. There isn't supposed to be. It's not a training book. It's a book written by a man, for his fellow men; indeed, anyone else who thinks that the world has gone too far in telling us what to think and wear and see and feel and say and do.

This book should be required reading for everyone, even if they are uptight and wussy. No doubt they won't get it, but it would give them a glimpse into what they are missing. And hey, nobody said you have to agree with everything an author says for a book to be worthwhile.

I also recommend going to the website or googling his old Atomic Dog articles. There are scores that didn't make it into the book, all of them good. I have one word for you-- "Yoohoo". If you figure out what that means and you don't find it one of the best extended metaphors in history, there may be no help for your sense of humor.

BUY THIS BOOK. BUY IT NOW.

4 of 4 people found the following review helpful:

5.0 out of 5 stars A great read, April 2, 2007

By	Kewl Guy - See all my reviews

EVERYONE knows someone who can get something out of this great book. TC's style is very entertaining to read and he has a great way of getting his point of view across. Alot of this stuff reminds me of some friends who I'll have to loan my copy to. It was great to read this and relate to the author's ideas. I think even women would enjoy this book (as a window into the way some men tick). If you know someone who lacks some backbone, do them a favor and pick them up a copy. Even if you don't, its a very good read.

2 of 2 people found the following review helpful:

5.0 out of 5 stars A way of living for men who just want to be men.., June 8, 2007

By	Mr. D. Kirkman (United Kingdom) - See all my reviews (REAL NAME)

I have read some of these on the testosterone site before and find TC's anecdotes a little scary, a little disturbing and usually very funny. This collection makes you think and not just about hot naked chicks.
Seriously though musings from a very clever and funny man. Not just for the gym rats and serious athletes but something for everyone...