In Women We Trust: A cultural shift to the softer side of business (Paperback)

by Mary Clare Hunt (Author)

Editorial Reviews

Review
I love the way women reach out to each other ... Mary Hunt understands that concept. -- Jane Glenn Haas, author of Time of Your Life: Why Almost Everything Gets Better After 50

I love the way women reach out to each other ... Mary Hunt understands that concept. --Jane Glenn Haas, author of Time of Your Life: Why Almost Everything Gets Better After 50

What a concept! Instead of figuring out methods to sell to women, use the "female culture" we've established ... -- Barbara Geraghty, author of Visionary Selling

What a concept! Instead of figuring out methods to sell to women, use the "female culture" we've established ... --Barbara Geraghty, author of Visionary Selling

Product Description
"If competency wasn’t an issue…
who would you rather work with, men or women?”

When we asked women that question, the overwhelming majority replied, “women”. That’s no surprise, except it wasn't to honor the sisterhood; it was because they trusted the sisterhood.

* What are those values that bind women together? (hint: it’s not their price points)

* Why are women-only groups on the rise?

* How can business become part of these New Girls’ clubs?

* Can an entire company become female-friendly?

In Women We Trust is written for those outside of the marketing department tasked to provide female-friendly service, yet have no easy parameters to guide them. It’s not about being politically correct; it’s about being personally correct - knowing which “trust points” women value.

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Product Details

• Paperback: 180 pages
• Publisher: WME Books (June 30, 2006)
• ISBN-10: 0977729729
• ISBN-13: 978-0977729722
• Product Dimensions: 8.5 x 5.9 x 0.4 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #1,793,199 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars A Wake-Up Call to Businesses, August 8, 2006

By	Jill Konrath "SellingtoBigCompanies.com" (St. Paul, MN United States) - See all my reviews (REAL NAME)

Most recently I've said, "Bye bye" to a big box retailer, trashed my garbage provider and cut my losses with a financial advisor - all for the very reasons that Mary Clare Hunt points out in this book. During that same time, I've recommended numerous products and service providers, as well as hired three women-owned firms.

Most companies today don't have a clue why they lose valuable customers and struggle so hard to find new ones. If you want my business, don't try to win me over with self-promoting puffery or "father knows best" attitudes. As a professional woman, I'm much more interested in soft differentiators such as integrity, trust and respect. My friends and I have lots of purchasing power and we choose to exercise it with discretion. The author takes you inside these emerging trends and does an exceptional job of translating intangibles into concrete factors that your company can take action on. Definitely worth reading.

5.0 out of 5 stars Finally, A Book Telling Us "Why.", February 27, 2008

By	Taiha Wagner "BuildHerDream.com" (Minneapolis, MN) - See all my reviews (REAL NAME)

I'm in love with this book! I've read a ton on marketing to women and the one thing I have always found missing was the "why." Thank you Mary Hunt for closing this mental loophole for all of us marketing to women professionals. Knowing the motivations behind what drives consumer behavior is the pot of gold at the end of the rainbow. If your customers are women, this book better be on your shelf!
~Taiha Wagner, Build Her Dream (www.BuildHerDream.com)