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Editorial Reviews
Based on primary research in the service of more than 200 corporate, governmental, media and sports organizations over the past quarter-century, "The New Americans: Defining Ourselves Through Sports and Fitness Participation", is a seminal collection of 33 articles, interviews and essays written by and about Mr. Harvey Lauer, president of American Sports Data, Inc.
In a startling introduction to the Bible of sports particiaption research -- which can be used as both a reference manual for marketing professionals and the foundation for a two-semester educational curriculum -- the author identifies the surprising but unifying theme linking sports and social analysis.
Tackling a comprehensive array of sports participation topics which includes the Fitness Revolution, Youth Development, Team Sports, Generation Y, Obesity, Sports Injuries, Health Club Trends, Psychological Stress, Outdoors pursuits, research methodology and much more, he concludes that after religion, not only is sport the second most powerful force in American culture -- it is also a precision index of changing values and behavioral norms.
Specifically, despite current perceptions of a nation "straining at the leash", America in the third Millennium is a very tolerant and permissive place. The U.S. in 2006, according to Lauer, is "the counterculture on steroids" -- two generations of social evolution mirrored by trends in sports and fitness participation.
From the Back Cover
Harvey Lauer is founder and president of American Sports Data, Inc. -- the definitive and most widely quoted source of sports and fitness participation data in the U.S. "The New Americans: Defining Ourselves Through Sports Participation" -- a seminal collection of articles, interviews and essays written by and about Mr. Lauer -- is based on primary research in the service of more than 200 corporate, governmental, media and sports organizations over the past quarter century.
The SUPERSTUDY of Sports Participation -- a nationwide tracking study of 25,000 Americans conducted every year since 1987 -- is the backdrop for a comprehensive array of sports participation topics such as the Fitness Revolution, Youth Development, Team Sports, Generation Y, Obesity, Sports Injuries, Health Club Trends, Psychological Stress, Outdoors Pursuits, and research methodology.
In a startling introduction to this Bible of sports participation research, Mr. Lauer identifies the surprising, unifying theme that links sports and social analysis.
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sports participation research, mail panel research, humanistic evolution, health club patrons, annual tracking study, million health club members, consumer mail panel, attitudes toward physical fitness, fitness behavior, frequent exercisers, fitness consciousness, fitness participants, fitness participation, health club industry, fitness revolution, traditional team sports, mail panels, fitness movement, fitness boom, participation behavior, obesity crisis, preventive healthcare, stationary cycling, fitness walking, sporting goods industry Key Phrases - Capitalized Phrases (CAPs): (learn more)
American Sports Data, Harvey Lauer, Uninitiated Believers, Tai Chi, Recumbent Cycling, Change Change, Sporting Goods Manufacturers Association, Artificial Wall Climbing, Elliptical Motion Trainers, Mountain Biking, Outdoors Revolution, Pilates Training, Trail Running, Cardio Kickboxing, Fitness Biking, In-Line Skating, Little League, New York City, Target Shooting, Aerobic Riders, Aquatic Exercise, Daniel Yankelovich, Elliptical Trainers, Tackle Football, United States New!
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