It's A Party: Planning a Successful Retail Sales Event (Spiral-bound)

~ Deborah Chaddock Brown (Author), Sarah Sawaya; Sassafras Designs (Illustrator)

Editorial Reviews

Product Description

Are you looking to increase sales? Learn how to plan and execute a special event designed to drive customers in your store. Whether you are a new or established business, you can always benefit from additional community awareness. Everyone loves a party, says Deborah Chaddock Brown, owner of AllWrite Ink. Planning a special one day or weekend event in your retail store is an inexpensive way to increase awareness and sales for your business, said Chaddock Brown. It s a Party, is an easy to follow guide with sample flyers, postcards, budget worksheet and a count down calendar to help stores think through the details surrounding a special event. Whether you are planning a Grand Opening, an Inventory Closeout or just want to plan an event to drive traffic in your door for a one day event, It s a Party will help.

About the Author

Deborah Chaddock Brown has been in the retail world since she was eight years old and selling Camp Fire Girls candy door-to-door. Before opening her corporate writing business, AllWrite Ink in 2004, she was the Director of Communication for Cole National, Inc. a billion dollar optical and specialty retailer. As the president of AllWrite Ink, Deborah focuses her efforts writing Words People Read for company websites, newsletters and marketing materials.

Product Details

• Spiral-bound: 48 pages
• Publisher: AllWrite Publishing; 1st edition (June 1, 2006)
• Language: English
• ISBN-10: 0978905407
• ISBN-13: 978-0978905408
• Product Dimensions: 10.1 x 8.1 x 0.1 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #1,700,814 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Planning a Retail Sales Event, May 25, 2009

By	Elizabeth J. Joyner (Australia) - See all my reviews (REAL NAME)

This book is as simple and straight forward as they come.
Everything you want to know about planning a retail event/sale in a great step by step format.
I AM planning a closed door sales event for my retail store and this book is my 'bible'.
It was only after receiving this book I got up the courage to set the date for the event.

4.0 out of 5 stars Very helpful, April 21, 2009

By	M. Babb (Johnstown, CO) - See all my reviews (REAL NAME)

This book was helpful. It helps you think of things that you might otherwise would have forgotten or not thought of doing.

5.0 out of 5 stars No need to worry about forgetting details ...buy this book., September 30, 2007

By	M. Goodman (Cleveland, Ohio) - See all my reviews

I've never been in charge of a big office event until asked by my boss to plan a back-to-school open house for kids and their parents. Went on-line searching for a book that would help me and found this "manual". Followed her time-lines, calendars, publicity tips, and every other planning detail she included. Didn't have to worry about what I forgot to do because Deborah thought of EVERYTHING. Our event was spectacular. This book saved me money, time and maybe my job.