A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants (Paperback)

~ (Author)
Key Phrases: affiliate recruitment, affiliate program agreement, affiliate program management, Happy Week, Russian Legacy, Practical Guide (more...)

Editorial Reviews

Review

A Practical Guide to Affiliate Marketing is a must read for anyone running an affiliate program! The tips and advice Geno provides will help affiliate managers run more effective programs and avoid costly mistakes. If you're contemplating launching an affiliate program this book will save you time, money, and frustration. If your existing affiliate program isn t getting the results you had hoped for, you'll find tons of ideas that will help you get the most out of your program. Even if you're a seasoned affiliate manager, you're bound to pick up several priceless nuggets. --Michael Coley, Amazing-Bargains.com

A Practical Guide to Affiliate Marketing presents concrete and functional information for retailers and marketers to ensure optimal results from their affiliate campaigns. The information is easy to grasp and comprehensive. I can confidently recommend this book to any companies embarking on or refining their affiliate programs. --James Long, Director for PriceRunner.com US

Finally a definitive guide for affiliate managers and those considering starting an affiliate program. Geno has not only done his homework and research in putting this guide together, but his wisdom and hands on experience is evident in every chapter. As an outsourced program manager, I find the guide to be a great reference tool and always keep it handy. I often find myself grabbing Geno's book to see if there is something relevant there. Even with my many years of experience I can honestly say I found new, helpful information and ideas in the book I had not considered before. --Ron Bechdolt, 7 Days A Week Marketing

Product Description

A Practical Guide to Affiliate Marketing was written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author's information in a logical, convenient format.

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Product Details

• Paperback: 208 pages
• Publisher: AM Navigator LL (May 1, 2007)
• Language: English
• ISBN-10: 0979192706
• ISBN-13: 978-0979192708
• Product Dimensions: 9 x 6 x 0.6 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (24 customer reviews)
• Amazon.com Sales Rank: #20,274 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

19 of 19 people found the following review helpful:

4.0 out of 5 stars Hands On and Useful for Affiliate Managers - I Recommend It, June 12, 2007

By	Carsten Cumbrowski "Carsten aka Roy/SAC & Cir... (Fresno, CA USA) - See all my reviews

There are not many books available that cover the subject of affiliate marketing from the merchant side, or its representative, the affiliate manager (AM). It is good to see, that all of the few publications that are available so far are of high quality and valuable for anybody who got the task assigned to manage the companies affiliate program and it's vast number of all kinds of different types of affiliates. Geno is an openly outspoken affiliate manager who got his hands "dirty" and real life experience in managing the unmanageable.

His book is taken right from the practice and not an general academic view on the subject. It is not a guide that you can follow by the letter, but provides you with practical tips and ideas and trip falls to watch out for. You have to use your own brain to apply the examples used in the book to your own unique cases. There are no prefabricated solutions, but there are actually none that could be prefabricated and fit all needs and purposes.

That is affiliate marketing and something you have to get used to rather sooner than later.

I gave the book four stars instead of five for the following reasons.

Affiliate marketing happens mostly on the world wide web. The Web is a visual medium and so is affiliate marketing.

There is not a single picture in the book to illustrate things. I am also a visual person and use visualization to make it easier for me to comprehend complex issues.

There are also a few things that can be generalized in affiliate marketing. An appendix with some practical examples of an affiliate agreement, some standard communication templates etc. would not have hurt. There are a few throughout the book, but a bit more and in one place for easy look-up when needed would have been great.

I recommend this book to any fresh starting or junior affiliate manager. It is definitely worth every penny of its price. I would have given it a 4.5 star rating, if I could, but that was not an option and I had to make a choice.

Also look into Shawn Collins book, which is hopelessly outdated (written in 2000/2001), but to this day the de facto standard book for affiliate managers.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Years of experience in a quick read, May 28, 2007

By	Major Affliate Network - See all my reviews

I work for one of the major affiliate networks and use this book almost every day. It's like having a big brother hiding in my desk drawer at work. With so many unique and sensitive client situations, this is the only book I'd trust.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Best Money I've Spent, May 21, 2007

By	Chris Sturgill - See all my reviews (REAL NAME)

I enjoyed this book quite a bit. It was an easy read. Geno's insight into taking time to develop a quality TOS was meaningful, but I most enjoyed his ideas of how to spark interest among affiliates in pushing your product. Geno's examples helped open my mind to some of the possibilities of affiliate management, and provided a strong springboard in the development of my own unique ideas. I bought this book as place I could start in learning about how to manage an affiliate program. I'm looking to launch my own program soon, and am trying to acquire as much knowledge as I can about the subject before I drop a considerable investment 'in time and finances' in the project. Needless to say, I will keep "A Practical Guide to Affiliate Marketing" close by, and plan on rereading it a couple of times prior, during, and post launch. Thank you very much for the valuable resource.