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Words That Work: It's Not What You Say, It's What People Hear (Hardcover)

by Frank Luntz (Author) "Rules govern our daily lives..." (more)
Key Phrases: words that work, dial sessions, aspirational language, Social Security, John Kerry, New York (more...)
3.7 out of 5 stars  (96 customer reviews)
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Product Details
  • Hardcover: 352 pages
  • Publisher: Hyperion; 1 edition (December 20, 2006)
  • Language: English
  • ISBN-10: 1401302599
  • ISBN-13: 978-1401302597