Designing Brand Experience: Creating Powerful Integrated Brand Solutions (Paperback)

~ (Author)

Editorial Reviews

Product Description

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.

About the Author

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL’s Creative Leaders competition. Robin has won numerous awards for design, writing, and teaching and is the author of twelve published books about graphic design, branding, advertising, and creativity, including ADVERTISING BY DESIGN (John Wiley & Sons) and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).

Product Details

• Paperback: 304 pages
• Publisher: Delmar Cengage Learning; 1 edition (September 2, 2005)
• Language: English
• ISBN-10: 1401848877
• ISBN-13: 978-1401848873
• Product Dimensions: 9.8 x 7.9 x 0.6 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #121,078 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #7 in	Books > Business & Investing > Marketing & Sales > Marketing > Industrial
  #39 in	Books > Business & Investing > Marketing & Sales > Marketing > Product Management

Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

5.0 out of 5 stars The Best Book on Branding, January 4, 2006

By	D. M. Anderson (Jersey City, NJ United States) - See all my reviews (REAL NAME)

I have been creating and teaching about brand experiences for almost twenty years and Robin Landa's book is the best I have ever read.

3 of 4 people found the following review helpful:

5.0 out of 5 stars Beginner's Guide to Branding..., November 5, 2006

By	J. Hicks "-jh" (Charlotte, NC) - See all my reviews (REAL NAME)

Good book for newbie advertising professionals. Unlike other theory books, this follows a step by step guide for creating a brand.

Make sure you understand what a brand is first, though... read "The Brand Gap" first.

4.0 out of 5 stars Brand New, February 14, 2009

By	Merissa Tomlinson - See all my reviews

Quick shipping and new book. . . unfortunately could have gotten it cheaper somewhere else.