Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself (Paperback)

by David Seaman (Author)
Key Phrases: dynamic fame, social bookmarking sites, viral video, Paris Hilton, New York, Britney Spears (more...)

Editorial Reviews

Review
"It's a crash course in the kind of marketing that works NOW and works well." (Curled Up With A Good Book )

"What I like most about this book, though, isn't necessarily all of the author's fantastic ideas (and there are a lot of them) but the way David Seaman conveys all this great information. It really does seem as if he's sharing everything he's ever learned about getting the word out." (AllBusiness.com )

"With just a MySpace account and a little ambition, fame - or infamy - is a few clicks away. David Seamen is the author of Dirty Little Secrets of Buzz. He says the same tactics that keep celebrities in the public eye can help anyone, whether they want personal fame, or have a product, cause or business that could benefit from a few minutes in the spotlight." (Associated Content )

Product Description

"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "
Bookfoolery and Babble

"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally."
The Arizona Republic

"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and 30s don't need [you] to make us laugh. We already have comedians who do it."
TheHill.com

Practice the Black Art of BUZZ

Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world?

In Dirty Little Secrets of Buzz, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation.

Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including:

• Enemies are more important than friends
• A dog and a blog can increase repeat customers
• Put MySpace, Facebook, and the social networking revolution to work for you
• Google juice: hot links from highly rated sites
• TV doesn't make you - you make you
• Get ten thousand visitors for free through StumbleUpon

Dirty Little Secrets of Buzz is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.

(20081202)

See all Editorial Reviews

Product Details

• Paperback: 240 pages
• Publisher: Sourcebooks, Inc. (October 1, 2008)
• Language: English
• ISBN-10: 1402213379
• ISBN-13: 978-1402213373
• Product Dimensions: 7.2 x 5 x 0.5 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #457,313 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Best Book on Buzz!, February 3, 2009

By	Robert Clark - See all my reviews (REAL NAME)

Just picked up David Seaman's book, "Dirty Little Secrets of Buzz" and am loving it. I'm going to launch a website within the next couple of weeks, and his book has definitely given me a head start and great tips to create some buzz! By far the best book I've read on creating buzz and online marketing!

If your trying to promote a product, a website, or even yourself for that matter, I highly recommend this book. This book is very current and the author is in tune with the current trends. I almost wanted to keep "Dirty Little Secrets of Buzz" my secret, but props go to David! Thanks a million and I am looking forward to implementing several ideas from your book and am anxious to see the results.

1 of 2 people found the following review helpful:

4.0 out of 5 stars Read this book to learn more about being successful at creating buzz for little or no cash., October 20, 2008

By	Jeff Lippincott "www.Jlippin.com" (Princeton, NJ USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

Very nice little book. I liked it. It is comprised of 12 chapters and three appendices as follows:

0. Introduction
1. Choose your own adventure
2. The rules of effective publicity whoring
3. All fires start with a spark: Getting friendly with mean bloggers
4. MySpace, Facebook, and the social networking revolution
5. When it makes sense to pay for attention: Teaming up with the godfather of the Internet
6. How to get on television
7. Become famous in your underwear (or, getting radio coverage)
8. Celebrity Tabloids: Getting in them or staying out of them them
9. Building the empire, maintaining coverage, and avoiding burnout
10. Other sparkling pearls of wisdom
11. Peacing out, closing thought, and publicity zen
12. Epilogue
A. Services
B. Web sites
C. Books

As I recall the following points are provided throughout the book:

>>Create real outrage
>>Establish a positive connection with the public
>>Always remain accessible to the media
>>Have an enemy and publicize your rivalry
>>Exploit the viral aspects of YouTube and Vimeo
>>Create a viral group on Facebook
>>Network with others in your field
>>Appear in-demand at all times
>>Befriend the print media, especially trade magazines
>>Be seen as a controversial expert, not an average Joe

If you own a small business or are in charge of business development for one, then it might be a good idea to pick up a copy of this book. Here you will learn how to attract massive amounts of media coverage for your company if you want it. This book is about strategizing how to create a national sensation out of essentially nothing. You can use some of the techniques disclosed, many of the techniques, or all of the techniques. The important thing is to be aware of the techniques and use them as your marketing plan will allow.

Controversy, "scandal" managering, and social networking can create buzz and a viral sensation. If used correctly, you and your company can become famous, and likely very profitable. Read this book to learn more about being successful at creating buzz for little or no cash. 4 stars!

1 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent Book About How To Convert Social Media To Television, Radio, and Print Coverage, September 25, 2008

By	Dave Lakhani "BoldApproach.com" (Boise, ID United States) - See all my reviews (REAL NAME)

Dirty Little Secrets Of Buzz is written for the overworked, online, ADD crowd. It doesn't waste a lot of time trying to give you a history of PR and teach you how to seem more like you are a huge PR company. Instead it gives you down and dirty, step by step processes for creating a crowd of followers online and how to leverage that online visibility into online and offline Buzz.

This book has a lot of case studies that PR purists will find boring and will call "flash in the pan." But for people who want to get famous and build their company brands, they will see that this is the new reality and learn how to leverage it.

The book is a very fast read, the information is accessible and positioned in a way that makes it quick to implement. Will you be a star overnight from reading this book? Probably not, but you will have a much better idea of where to start in a media space that is rapidly changing.

If you are an author, speaker, small business owner or entrepreneur, this book is for you, if you are a cutting edge practitioner of PR who is current on all of the media modalities it may not work as well for you.

Overall, very good book.

Dave Lakhani
Author of Persuasion: The Art of Getting What You Want
Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know
The 12 Factors of Business Success: Discover, Develop and Leverage Your Strengths