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Innovation Management: Strategy and Implementation using the Pentathlon Framework

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Innovation Management: Strategy and Implementation using the Pentathlon Framework (Paperback)

~ (Author), Rick Mitchell (Author)

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Editorial Reviews

Product Description

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops strategies for improving performance in both service and manufacturing companies.

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Product Details

Paperback: 352 pages
Publisher: Palgrave Macmillan (August 25, 2005)
Language: English
ISBN-10: 1403912602
ISBN-13: 978-1403912602
Product Dimensions: 9.1 x 6.1 x 1 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.com Sales Rank: #1,229,857 in Books (See Bestsellers in Books)

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5.0 out of 5 stars A great hands-on reference book in innovation, October 13, 2009

By	C. Marseth - See all my reviews (REAL NAME)

The Innovation Management book is an excellent, hands-on reference book related to the innovation process. The authors have in this book compiled practical methods in how to map and monitor the innovation climate inside an organization. And they have not stopped by that - the authors have also given practical examples on how to move on from an identified level in order to boost the innovation.

The many case boxes also help in practical understanding how the level of innovations can change in a company.

I used the book during my MBA studies at the Stockholm School of Economics, Leading Innovation

C. Marseth, MBA/M.Sc, Incessus.se

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