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Editorial Reviews
Review
"Coombs and Holladay have provided a powerful and refreshing perspective on the 'good' and 'bad' in public relations practice. By showing us an alternative to a corporate-centric approach, they shine a light on the possibilities for ethical and effective public relations."
--Debra Worley, Department of Communication, Indiana State University
--Debra Worley, Department of Communication, Indiana State University
"Shining a light of a different hue on PR practice, It’s Not Just PR will help you explain PR’s value to your boss or any critic of the PR industry."
--Doug Newsom, Schieffer School of Journalism, Texas Christian University
"This well-argued defense of the field and practice of public relations is in itself as good public relations job, in the best sense of that often-maligned term...the authors make a compelling case that public relations plays a valuable role in society." (Choice)
Product Description
Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.
- Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America.
- Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact.
- Helps reveal why public relations is useful to society and how it has developed a negative public reputation.
- Includes practical debate about power issues in public relations theory and practice.
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› Visit Amazon's W. Timothy Coombs Page
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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oil buoy, mutually influential relationships, popular press books, public communicators, global public relations, stakeholder network, modern public relations, public relations practitioners, public relations research, public relations tactics, temperance activists, response efficacy, social marketing, public diplomacy Key Phrases - Capitalized Phrases (CAPs): (learn more)
Shell Oil, Sarah Bush, Brent Spar, Keep America Beautiful, United States, Ivy Lee, Standard Oil, Burger King, Millennium Development Goals, New York, Rainforest Alliance, Body Shop, Drug Watch, Tell Shell, Toxic Sludge, Upton Sinclair, Carry Nation, Edward Bernays, Iron Eyes Cody, Public Relations Society of America, Saul Alinsky, Environmental Protection Agency, Fenton Communications, First Reform Era, Future Vehicle Project New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
oil buoy, mutually influential relationships, popular press books, public communicators, global public relations, stakeholder network, modern public relations, public relations practitioners, public relations research, public relations tactics, temperance activists, response efficacy, social marketing, public diplomacy Key Phrases - Capitalized Phrases (CAPs): (learn more)
Shell Oil, Sarah Bush, Brent Spar, Keep America Beautiful, United States, Ivy Lee, Standard Oil, Burger King, Millennium Development Goals, New York, Rainforest Alliance, Body Shop, Drug Watch, Tell Shell, Toxic Sludge, Upton Sinclair, Carry Nation, Edward Bernays, Iron Eyes Cody, Public Relations Society of America, Saul Alinsky, Environmental Protection Agency, Fenton Communications, First Reform Era, Future Vehicle Project New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 45
books:
See all 45 books this book cites
- Public Relations by Heath on 8 pages
- Encyclopedia of Public Relations by Dr. Robert L. Heath on 4 pages
- Handbook of Public Relations by Dr. Robert L. Heath on 4 pages
- Rules for Radicals by Saul Alinsky on page 69, page 70, and Back Matter
- Toxic Sludge is Good for You by John Stauber on page 10, page 12, and Back Matter
See all 45 books this book cites
Books on Related Topics
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What Do Customers Ultimately Buy After Viewing This Item?
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73% buy the item featured on this page: It's Not Just PR: Public Relations in Society$20.72 |
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12% buy Cutlip and Center's Effective Public Relations (10th Edition) $86.51 |
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5% buy The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) $11.53 |
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4% buy Cengage Advantage Books: This is PR: The Realities of Public Relations (with InfoTrac®) $62.95 |
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