Mastering the Art of Selling Cars Online (Paperback)

~ Edward Coleman (Author) "In the automotive Internet game, believing that you can be "Number One" is, of course, a prerequisite for success..." (more)
Key Phrases: Internet Sales Manager, General Manager, Dealer Principal (more...)

Editorial Reviews

Product Description

Mastering the Art of Selling Cars Online is a comprehensive study and guide for automotive salespeople, managers, and dealers who seek to effectively harness the power of the Internet to sell cars.

Contained within the pages is a behind the scenes look at how the Internet has affected the retail automotive industry, revealing the difference between dealerships that struggle on the Internet and those that prosper.

Mastering the Art of Selling Cars Online covers all aspects of sales concepts, e-mail selling, online marketing, organizational strategy, branding, and web development, incorporating components of psychological warfare for maximum market dominance.

About the Author

Eddie Coleman is the CEO and founder of Hyperdrive Technologies, Inc. headquartered in Portland, Oregon. Coleman leads one of the nation's fastest growing providers of Internet technologies, strategic advertising systems, e-sales training and motivational seminars for the retail automotive industry. As of 2003, Coleman has launched what many industry experts proclaim to clearly be the most revolutionary and successful retail automotive Internet dealerships in existence.

Eddie Coleman's considerable efforts have inspired numerous dealers and dealer groups to build their own e-brands, while replacing ineffective Internet presences with one-of-a-kind custom-designed Internet portals. Among Mr. Coleman's clients is America's #1 volume Pre-Owned "Internet Dealer of the Year" in 2002 as ranked by Auto Dealer Daily.

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Product Details

• Paperback: 322 pages
• Publisher: Trafford Publishing (July 6, 2006)
• Language: English
• ISBN-10: 1412004306
• ISBN-13: 978-1412004305
• Product Dimensions: 9.1 x 7.1 x 0.8 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #445,955 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

3.0 out of 5 stars Blah Blah Blah! Oh there's a gem! Thank god it was free., March 12, 2005

By	LJBradley (Washington) - See all my reviews

I received this book as a "freebie" at work. I am a bit of an information junkie so I read quite a bit of stuff. Actually most of the stuff that floats across my desk only gets the first couple sentences read and if my attention is still there I continue. I dont have a lot of time between deals. This book had some good information that was strong enough to keep my attention. I give it 3 stars for that. I actually was able to finish it, the occasional "gem" kept me searching. But overall it was weak and not very rewarding to finish. The useful information could have easily been downsized and put in a fifty page manual. But, if its free, read it. I'm actualy here to buy and leave kudos for another book I read "Cars and People, How to put the two together" is must read for any automotive pro.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Solid Delivery - A Roadmap to Online Car Sales Success, January 31, 2006

By	T. Lavon Lawrence "T. Lavon Lawrence, Mental ... (Destin, Florida) - See all my reviews

Seperating itself from the common herd of the predictable, the uncreative,and the average, Eddie Coleman's Mastering The Art of Selling Cars Online is a complete manual on how to establish and run an EXTRAORDINARY Internet Department or Business Development Center in the automotive industry. Having established three startup online operations myself, and having researched and integrated hundreds of portions of dozens of the best processes, I am grateful to have had these ideas at my disposal during my third enterprise, which is the most successful one for me to date. This guide has been a lifesaver in helping me with very important processes and actions, providing me with an effective foundation of information for business admin, marketing approaches, goals planning, and decision-making. Eddie Coleman himself is a friendly, personable, down-to-earth true 'Master' of the Art, and has selflessly provided his time and advice to help take this operation from a mere idea to an unstoppable force in the region in less than three months. This Business Development Center, utilizing Eddie Coleman's system, has exploded onto the North Florida scene and has competitors in four states trying to mimic us - I even have customers driving in from Louisiana, Mississippi, Alabama, and Georgia. I guarantee you nobody else is getting those results from their internet department! Great book, great system, great author!

4 of 5 people found the following review helpful:

2.0 out of 5 stars Self-Promotion, July 7, 2005

By	Frank Panaro (NJ) - See all my reviews

Eddie Coleman completely uses this book to promote his Ad agency. He talks more about advertising than Mastery. One good statistic he uses is his conversion rate. Other than that, if you are not a DP, don't bother.