The Core Value Proposition: Capture the Power of Your Business Building Ideas (Paperback)

~ Jack G. Hardy (Author) "My name is Jack Hardy: I'm a marketing guy, a seminar leader, a business consultant and an ex-CEO..." (more)
Key Phrases: Core Value Proposition, Value Driver, King Arthur (more...)

Editorial Reviews

Product Description

The Core Value Proposition captures the full power of your business building ideas! Gives clear-cut focus to your objectives and strategies. Saves both development time and money. Reveals longer-lasting rewards.

About the Author

Jack G. Hardy - Business Consultant, Seminar Leader and ex-CEO Jack\'s experience as a senior manager, marketing executive, teacher and consultant was forged in both large and small business. His experience provides a unique insight helping identify and resolve difficult management and marketing problems. At Young & Rubicam and IMC-International Marketing Communications, Jack guided the creation of world-class advertising and promotion programs for P&G, Chrysler, Nestlé, Seagrams and General Foods. Jack\'s management know-how comes from shirtsleeves, hands-on experience. As Colgate-Palmolive\'s Western Hemisphere marketing director, he guided marketing for 22 companies. As CEO, his vision revitalized sales, market shares and profits for Colgate in Brazil and Venezuela and for Standard Brand\'s companies in Brazil. An accomplished speaker and seminar leader, Fortune 500 companies have chosen his management, marketing and sales training seminars. Jack is fluent in both Spanish and Portuguese. Today, his seminars help others understand and use the Core Value Proposition and its 5 Value Drivers. His consulting services encourage clients to give full use to the Value Proposition, ensuring the dynamics of a successful business, building market strength, people and profits.

Product Details

• Paperback: 106 pages
• Publisher: Trafford Publishing (July 6, 2006)
• Language: English
• ISBN-10: 1412049377
• ISBN-13: 978-1412049375
• Product Dimensions: 8.3 x 5.2 x 0.3 inches
• Shipping Weight: 3.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #583,741 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Essential starting point for all entrepreneurs, August 13, 2007

By	Ezra Peace (Miami Beach, FL) - See all my reviews (REAL NAME)

Starting a business without applying Jacks principles in "The Core Value Proposition" can be compared to writing a story without an outline. You can do it (and maybe even wirh success) but there is a much greater chance it will ramble on endlessly and a successful and fulfilling result will never be realized. Working through the process of defining your core value proposition will not only force you to think about what your business idea offers the consumer market but most likely cause you to rethink alot of what you thought you knew about it. Exposing flaws in your plan before execution is essential to efficient success.

Jack Hardy explains the concept and process of the core value proposition clearly and in plain laguage that anyone can understand. He presents several case studies supporting the process (some or all of which you may be familiar with) and goes into detail in each case on how the principles were applied. Clear and concise, it is a quick and informative read.

This book is for any entrepreneur who would like to optimize and focus their business efforts for maximum results while minimizing risk of unnecessary organizational issues.

2 of 2 people found the following review helpful:

4.0 out of 5 stars Targeting Core Issues Facing Entrepreneurs, May 20, 2005

By	Scott Inman (Atlanta, GA) - See all my reviews (REAL NAME)

The Core Value Proposition is a practical, guide to help entrepreneurs think through the critical issues that usually determine success or failure in startup businesses. Having been involved in starting seven businesses, I understand that the check-list approach to business exploration and development is not sufficient: the result of this approach is often well structured business planning documents that support a poorly structured business.

The Core Value Proposition uses a straightforward approach to helping new businesses think through strategic and key development issues in a thorough manner. The Core Value Proposition framework is clear and without jargon or clutter. Jack Hardy's explanations of concepts are backed up by relevent examples and clear directions for the reader. And, Hardy's process is applicable to all types of businesses at concept or at earlier stages of development. For those who require a thoughtful entrepreneur's handbook, The Core Value Proposition will be a great answer.

1 of 1 people found the following review helpful:

5.0 out of 5 stars A great book for conceptualizing a business, September 23, 2007

By	Terrence Hibbert - See all my reviews (REAL NAME)

In my business I help companies understand what their strategy is and how to execute it. In reading this book I have found a missing link in some of the methodology I use. This book is incredibly helpful for anyone who is in a business or about to start a business and who have ever asked "what is my business really about"

You can tell that the author has a marketing background because all of the questions he asks are customer centric, which, at the end of the day, if you get that right, your more than half way there.