What No One Ever Tells You About Franchising: Real-Life Franchising Advice from 101 Successful Franchisors and Franchisees (What No One Ever Tells You About...) (Paperback)

by Jan Norman (Author) "Owners who want to expand their businesses often consider whether selling franchises will achieve their desired goals..." (more)
Key Phrases: franchise buyers, other franchisors, most franchisees, United States, Wireless Toyz, New York (more...)

Editorial Reviews

Product Description
More than 700,000 franchise businesses in the U.S. generate $800 billion in sales annually. Every eight minutes during the business day, a new franchise opens. What No One Ever Tells You About Franchising is a must-have for the thousands of business owners who want to franchise their concepts, and for the thousands of buyers longing to purchase a franchise.

Jan Norman, journalist and expert in entrepreneurship, gives readers a look at franchising from the trenches. Readers learn firsthand from 101 successful franchisors, franchisees, and experts a wealth of recommendations for making their dreams of franchising a reality.

Chapters for franchisors cover all the essentials, from identifying the right territories, suppliers, and partners, to creating a brand worth buying and maintaining quality control. Chapters for franchisees give the hard facts on topics such as negotiating terms, evaluating the stability of the franchise, identifying hidden costs, and marketing beyond the franchisor’s advertising. A glossary of terms, a list of industry associations, and sample agreements make this the most complete reference of its kind.

Unlike academic texts or strictly how-to manuals on the subject of franchising, Norman’s book combines practical techniques with an abundance of tips and anecdotes from entrepreneurs.

 

Product Details

• Paperback: 208 pages
• Publisher: Kaplan Business (March 1, 2006)
• Language: English
• ISBN-10: 1419506137
• ISBN-13: 978-1419506130
• Product Dimensions: 8.8 x 6 x 0.6 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #452,777 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

1.0 out of 5 stars Huge Disappointment, February 10, 2007

By	Charles Chawton (Chicago, IL USA) - See all my reviews

If you want an easy read about franchising, this book may work for you, but if you're seeking insight into the subject, then avoid it! It's simply a collection of short anecdotes from people who have had franchises or run franchise companies, mostly some time ago. While that's true to the title, the stories either cover the blindingly obvious or else were so generic as to be useless. As someone who is seeking real advice and tips about starting a franchise business, I found this book a huge disappointment.

3.0 out of 5 stars Average at best, July 31, 2008

By	George R. Weathers "Book Junkie" (USA) - See all my reviews (REAL NAME)

If you really want to learn about franchising, contact the International Franchising Association and ask for resources and help. Also if you are interested in a particular type of franchising, simply go on line and contact them directly. You can always stop by your local franchisee locations and talk to the owners directly and ask them about their experiences. I would start here and then start buying books to augment your knowledge.

10 of 20 people found the following review helpful:

5.0 out of 5 stars Good, practical advice, June 10, 2006

By	Stephen C. Long (Albuquerque, NM United States) - See all my reviews (REAL NAME)

Jan Norman interviews numerous franchisors and franchisees who provide very practical advice about franchising. The book is well organized and extremely helpful.

What I liked about this book is that it gave you practical advice from a number of different sources. We would never, on our own, be able to talk to so many people with so many different experiences.

Jan Norman asks good questions and gives us a broad and fair representation of the view from both the franchisor's position and the fanchisee's position.