High Performance Marketing: Bringing Method to the Madness of Marketing (Hardcover)

by Naras Eechambadi (Author) "Marketing is in the midst of a far-reaching transformation..." (more)
Key Phrases: Six Sigma, Capital One, Bank of America (more...)

Editorial Reviews

Review
"If marketing is something you do, then this book is something you read…A genuinely refreshing brace of business thinking…" -- - Paul Greenberg, Author, “CRM at the Speed of Light: Essential Customer Strategies for the 21st Century” - PGreenblog, August 2005

"When so much of marketing success is based on your administrative and political skills, this book is a much-needed advisory." -- MarketingSherpa

"Whether dealing with performance measurement, capital budgeting, cost accounting, or expense budgets, this book will help you…" -- - Alfred King, Writer - Strategic Finance Magazine, January 2006

"…In HPM, find out how to revitalize your organization, diagnose your performance, and bridge the gap between strategy and execution…" -- - Sales & Marketing Management, January 2006

"…a powerful six-dimensional framework of competencies and explains how rigorous management of competencies [delivers] superior marketing performance."

- Jennifer Netarwala -- - The Smart Manager, Dec. ’05 – Jan. ‘06

Review

Naras Eechambadi gives marketers all the real-world tools, practices, and techniques they need to drive performance

 

 

(DestinationCRM )

See all Editorial Reviews

Product Details

• Hardcover: 288 pages
• Publisher: Kaplan Business; annotated edition edition (November 1, 2005)
• Language: English
• ISBN-10: 1419508237
• ISBN-13: 978-1419508233
• Product Dimensions: 9.1 x 6.2 x 1 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.8 out of 5 stars See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #848,448 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Sound Strategic and Tactical Marketing Advice, October 27, 2005

By	Emanuel Carpenter... Author/Reviewer (Cleveland, Ohio) - See all my reviews

As businesses fail and the economy shrinks, many organizations are keeping a watchful eye on their marketing departments. Since many marketing departments are responsible for customer satisfaction, advertising, sales, and above all, results, marketers often become the victims of downsizing as a result of the company's overall performance. In Naras Eechambadi's new book "High Performance Marketing," the author gives sound advice on how marketers can perform at a higher level to achieve success.

"High Performance Marketing" explains the reasons and methods for metrics in detail, the importance of aligning the marketing department with the company's strategic goals, the importance of aligning the marketing department with the IT department, and much more. For instance on the subject of financial metrics, the author observes:

"Financial metrics offer a retrospective view of results; they do not indicate what actions we must take to drive results. However, these are the results most often reported to the financial marketplace and the investors who have the last word on shareholder value."

Not only is the book filled with sound advice from a strategic level but it also gives important tactical level advice on how to perform marketing tactics better. Eechambadi, the founder and CEO of Quaero, also provides real-world case studies from well-known companies over various industries to bring the message home. All in all, "High Performance Marketing" will please many marketing professionals who are looking for new and exciting ways to be effective in sales, marketing, and customer satisfaction.

2 of 2 people found the following review helpful:

4.0 out of 5 stars Crisis and solution, January 3, 2006

By	Fred Phillips (Maastricht, the Netherlands) - See all my reviews (REAL NAME)

Marketing is in crisis, and Naras Eechambadi has revealed one of the main reasons: There's a wealth of marketing information out there, but not enough managers qualified - or willing - to use it.

Yes, sixty years after the wide acceptance of the "marketing principle," that is, that companies succeed by selling customers what customers want, we see more unhappy consumers than ever before. Because of globalization and Enron-type scandals, finance has again risen to top priority in corporate boardrooms, at the expense of marketing. In other words, marketers can't even market marketing! And ironically, the financial bean-counters are leaving money on the table by driving customers away.

As a business educator, I accept some blame for this. I'm glad to see Eechambadi put forth these good remedies.

1 of 1 people found the following review helpful:

5.0 out of 5 stars What does the C-Suite want from Marketing?, February 11, 2006

By	css (Needham Heights, MA USA) - See all my reviews

This book is a great resource for anyone who wonders what C-level executives REALLY think of Marketing - and more importantly what they want Marketing to deliver.

Naras Eechambadi's prescriptions and models provide a useful roadmap for marketers at all levels seeking the route to success - and he uses case studies and examples extensively to illustrate his points.

A very worthwhile read for anyone - at any level - struggling to express and deliver on the true value of Marketing.